L’Occitane En Provence captures the fleeting moment of the fallingCherry Blossom petals in spring with its new Cherry Rouge collection
- Parent Category: News and Stories
- Posted in: Beauty n Fitness on Friday, 30 May 2014 10:12
L'OCCITANE launches its new Cherry Rouge Collection on the eve of summer; inspired by a valley of colorful orchards filled with cherry trees, a symbol of youth and renewal. The collection is made with a cherry extract from the Luberon region of southern France.
As the evening falls on the first summer nights on the Luberon hills, cherry blossom petals turn red in the setting sun. Soon the branches of the trees will be covered with juicy fruits, glistering like deep-red pearls. In a pleasing floral and fruity accord, the Cherry Rouge Collection celebrates the changing beauty of cherry blossom announcing the arrival of summer days.
“It is because cherry blossoms fly away in the first breeze of spring that they are so rare and precious” – Olivier Baussan, L’OCCITANE Founder.
Captivate your senses with the new floral and fruity Cherry Rouge Eau Intense (EDP). The innovative Fragrance Touch is a gel format of the Cherry Rouge Eau Intense - the perfect size for your handbag! Complete your collection with the limited edition Cherry Rouge shower gel that delivers a fruity burst of rich cherry fragrance to your daily shower routine, the beautifying lotion and the hand cream that melts into your skin.
Red Cherry
1. Cherry Rouge Eau Intense 50ml Rs.3800/-
As the sun sets and the cherry trees reveal their ardent hues, L’OCCITANE gathers their scented petals to capture them in a new fragrance for women. The moment is fleeting. The perfumer of Provence takes this delicate harvest and warms it in vats, to extract the essence of an intense, floral and fruity eau de parfum.
From ephemeral pink to a deep, crisp red, spring flowers and summer cherries come together as one. The freshness of citrus top notes kindles over a sensual base of olive wood and musk, bringing out the sweet heart notes of this mouth-watering scent. Its brightly coloured, screen-printed bottle, like a meeting of the setting sun and cherry trees, only adds to the allure of this cherry-red temptation.
The Red Cherry Eau Intense, held in a new 1.7Fl.oz. bottle, was created by Karine Dubreuil, perfumer for L’OCCITANE. With sheer transparency, it reveals a romantic scent that lingers beautifully on the skin.
2. Cherry Rouge Fragrance Touch (Perfumed Gel) 15ml Rs.1750/-
Celebrating the beauty of cherry blossoms in the setting sun and the arrival of their glistening red fruits, the innovative Eau Intense gel formula is conveniently packaged in a small tube, perfect for fragrant touch-ups throughout the day.
The innovative fragrance touch ensures that its intense mouth-watering notes never leave you.
Top notes: lemon, orange, blackcurrant
Heart notes: wild lily of the valley, red cherry, raspberry
Base notes: white musk, heliotrope, olive wood
3.Cherry Rouge Shower Gel - Limited Edition 250ml Rs.1290/-
Bright and invigorating, this luscious gel is the perfect wake-up call. Like the colours and scents of a new breaking dawn, fresh water washes over the skin, bursting open with heady juicy notes that lift your spirit and restore your senses.
4. Cherry Rouge Beautifying Lotion (Body Milk) - Limited Edition 250ml Rs.1990/-
A body lotion so delicious, the skin gives in to temptation, soaking up the fruity extracts that leave it soft, smooth and beautifully scented.
5. Cherry Rouge Hand Cream - Limited Edition 30ml Rs.650/-
This melt-in cream helps gently nourish the fine skin on your hands, leaving them supple and soft as the evening sun.
Cherry Blossom
1. Cherry Blossom Eau De Toilette - An eternally feminine ol factory bouquet
75ml Rs.3390/-
In spring, the season of renewal, the southern wind carries with it the unmistakeable bouquet of young cherry blossoms. And every year, the perfumer of Provence transforms these fleeting petals from the ‘tree of youth’ into a delicate eau de toilette, captured this spring in a newly designed 2.5 fl.oz. bottle.
More luminous and full of harmony, the new Cherry Blossom bottle shines with a timeless elegance. With L’OCCITANE’s typically refined touch, hot foil stamping on the box enhances the illustrated cherry tree branches with a delicate quality, in multiple facets of pink.
Top notes of cherry and freesia illuminate the warmer base of wood, amber and musk. This olfactive setting allows the heart of the fragrance, a duo of cherry blossom and lily of the valley, to truly bloom.
Top notes: cherry, freesia
Heart notes: cherry blossom, lily of the valley
Base notes: wood, amber, musk
2. Cherry Blossom Petal- Soft Cream - Limited Edition 100ml Rs.1750/-
The velvety soft cream that pampers body, face and hands. With all the delicate softness of a petal caressing the skin, it helps moisturise skin.
3. Cherry Blossom Bath & Shower Gel - Limited Edition 250ml Rs.1290/-
4. Cherry Blossom Body Milk 250ml Rs.1990/-
5.Cherry Blossom Hand Cream 75ml Rs.1200/-; 30ml Rs.650/-
L'OCCITANE, PERFUMER IN PROVENCE
Since 1976, the olfactory territory of Provence has unceasingly inspired L'OCCITANE, which has always resolutely put an emphasis on simplicity.
The cherry tree is symbolic of the region. For the perfumer in Provence, it inspires creations that draw on pure and precious raw materials and call on the intimate tradition on the distiller.
About L’OCCITANE:
The story begins in Provence, in 1976, when L’OCCITANE was created by Olivier Baussan...
Drawing inspiration from Mediterranean cultures, he developed skincare products and fragrances that were natural and authentic, effective and deliciously appealing. L’OCCITANE brings together nature and research, following the principles of phytotherapy. L’OCCITANE creates patented natural complexes and test the effectiveness and tolerance of the formulas under medical supervision.
Ever since it was founded in 1976, L’OCCITANE has nurtured simple values: authenticity, respect, sensoriality and continual improvement. This is more than a philosophy: it is a commitment. Inspired and nurtured by encounters and journeys, the brand has grown and developed, always working with committed producers who insist on the highest standards.
Availability:
The products are available at all L’OCCITANE Stores across the country and are also available at in.loccitane.com
Store Details:
New Delhi
69 A, Khan Market
Ph: 011 43084695
DLF Promenade Mall
Ground Floor, Vasant Kunj
Ph: 011 41042450
Select Citywalk
Ground Floor, Saket
Ph: 011 41096368
Mumbai
1st Floor, Palladium Mall
Ph: 022 40043884
Upper Ground Floor, Phoenix Market City Mall
L.B.S Marg, Kurla
Ph: 022 61801212
Bangalore
First Floor, UB City
Ph:080 41608382
Kolkata
First Floor, Quest
Ph: 033 22870630
Pune
Ground Floor, Koregaon Park Plaza
Ph: 020 30530106
Upper Ground Floor, Phoenix Market City Mall
Ph: 020 66890682
Chandigarh
Ground Floor, Elante Mall,
Ph: 0172 5002241
Also available in the following departmental stores:
Delhi - Shoppers Stop, Rajouri Garden District Centre
Mumbai – Shoppers Stop, Juhu
Kolkata – Shoppers Stop, South City Mall
Bangalore – Shoppers Stop, Koramangala and Debenhams Orion Mall