Celebrate this festive season with Innova’s colour shampoo and conditioner

: Parent Category: News and Stories; Posted in: Beauty n Fitness on Thursday, 06 November 2014 07:50

Apart from clothes and jewellery, hair colour is also becoming an important part of dressing up. Gone are the days when hair colour was only limited to rebellious youth or to old women looking to cover their greys. Today, it is all about fashion, celebration and reflection of one’s personal style.

But with this experimentation, one is also taking a risk of damaging hair. The right after care products are as important as the colour itself. Indola, on of the popular colour and care brand, has thus introduced the Innova Colour Shampoo and Conditioner for protecting colour damage caused to hair. Innova’s internationally acclaimed bouquet of hair care products like the colour shampoo and colour conditioner will bring life back to the frizzy, listless, damaged and dry hair.

Nitin Manchanda, Technical Head of Indola says, “The festive season starts right from raksha bandhan and continues till the Christmas and New Year. Women love to frequently colour their hair during this period to suit their attire and this often leaves the hair damaged and brittle. The breakthrough technologies used in Indola products don’t only stop the colour from fading but also add more volume and bounce to the hair’’.

Indola Colour Shampoo provides innovative hair care and contains ‘Gemstone’ extracts to add that extra sheen to your coloured hair. This state of the art formula works on the hair structure by injecting specific selection of ingredients like hydrolysed keratin. This extraordinary product delivers intense repair to the chemically-treated hair, and a UV protector keeps the colour from fading in the sun even after 30 washes.

Follow up your shampoo with the Indola Colour Conditioner which is loaded with the goodness of gemstone extracts, uv-filter, hydrolysed keratin and apricot kernel oil. It will gently smoothen and detangle the shampooed hair while preserving up to 90% colour intensity wash after wash, up to 30 washes.

About Henkel:

Henkel operates worldwide with leading brands and technologies in three businesses areas: Laundry and home care, beauty care and adhesive technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Indola and Loctite. Henkel employs about 47,000 people and has its preferred shares listed in the German stock index DAX.

For further information visit www.press.henkel.com

About Indola: Indola Exclusively Professional is part of Henkel Beauty care, the business unit of the Henkel Group, Dusseldorf and is one of the leading suppliers in the hairdressing business worldwide. Based on a professional partnership with the hairdresser, the focus of INDOLA a smart choice, is to provide innovative concepts, products and services at affordable prices, which match the needs of the Indian salon businesses.