Chitrangda Singh and Soha Ali Khan launch Livon Moroccan Silk Serum

: Parent Category: News and Stories; Posted in: Beauty n Fitness on Tuesday, 16 December 2014 07:15

Morocco’s argan oil has existed for centuries and has been the beauty secret of Moroccan women ever since. Very recently the world has got access to this closely guarded secret, making it an international rage. Even Hollywood celebrities are known to swear by its beauty benefits. For the first time in India, Livon brings Morocco’s most prized beauty secret to India - Livon Moroccan Silk Serum, enriched with Morocco’s Argan Oil. With its fine balance of conditioning agents, the product has been made suitable for Indian hair. Worldwide known for its beautifying properties, Morocco’s Argan Oil is the revolutionary beauty booster in the glamour world.

Bollywood actresses Chitrangda Singh and Soha Ali Khan launched Livon Moroccan Silk Serum in Mumbai. The new Livon Moroccan Silk Serum detangles your hair and prevents breakage so that you experience the beauty of smooth, silky and free flowing hair. Unlike other serums, this does not make your hair feel weighed down and sticky.

Complimenting this exceptional hair serum, Chitrangda Singh said, “With erratic work schedule, it becomes really difficult to manage my hair, but with Livon Moroccan Silk Serum, I don’t have to bother about my hair looking frizzy, unmanageable and tangled. The best part about this serum is that it is infused with the excellent conditioning properties of Morocco’s Argan Oil which makes my hair manageable at all times. Thanks to Livon for designing an ideal serum specifically for all Indian hair types.”

The actresses spoke about the goodness of Morocco’s argan oil and how it is a perfect beauty ingredient for nourished skin and gorgeous hair. While Soha shared her Moroccan voyage experience where she met some of the most beautiful women with fabulous skin and unbelievably beautiful hair and Chitrangda expressed her love for the nourishing argan oil.

Soha Ali Khan, a travel lover who has visited Morocco is glad that now Indian women have access to this Morocco’s beauty secret. She said, “I haven’t seen such beauty as I have in Morocco. A community called ‘Berbers’ are the only ones who have the expertise to extract Argan Oil from the Argan fruit. Every one litre of Argan Oil takes close to 20 hours of extraction and cleansing process. So, it is not just time consuming but tedious as well.”

She further went on to say “Such is the milieu of this traditional ingredient, which has been a secret for years. And, today I am glad that Livon has launched the Moroccan Silk Serum in India. Now women have access to this beauty secret and can manage their hair better. I really couldn’t ask for more in a serum. This is truly a revolutionary product from the house of Livon.”

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