NIVEA’smostcaringdeodorantnow in India

Parent Category: News and Stories

Posted in: Beauty n Fitness on Friday, 27 March 2015 10:56

NIVEA IndiaPvt. Ltd, an affiliateof Beiersdorf AG and a pioneer in innovatingfemaledeodorantshaslaunched a newskincaredeodorant, NIVEA WhiteningTalc Touch.Bycombiningthehighlyeffectivewhiteningformulawithprecious MICRO POWDER, NIVEA hasdeveloped a uniquedeodorantthatgives additional benefitsoftalc in a deodorant. 

Indiaisthemostdynamicmarketfortalcumpowderandregistersoneofthehighestusageratesfortalcumpowderwithin personal care. Talcgives  multiple benefitstoconsumers , ofwhichsweatabsorptionandfragrancearethemostimportant.Withtheriseofdeodorants, manyconsumersarenowusingbothdeodorantsandtalc;deodorantsforfragranceandtalcfor on skinusage.

“Twothirdsof all femaledeousers in Indiaare dual usersofdeodorantandtalc. Therefore, theconceptof a caringdeodorant,whichgives additional benefitsoftalcisextremely relevant forourconsumers“ saysRakshitHargave, Managing Director, NIVEA IndiaPvt. Ltd.

However, thebiggestirritantwithtalcisthatitcollects in thefoldsoftheskinandlooksunsightly. This isembarassingwhenwomenwearsleevelessclothes. NIVEA WhiteningTalc Touch deodorant will bethereal enablerbecauseitisthefirsteverdeodorantwithmicropowder,whichspreadsevenlywithoutcollecting. It also containslicoriceextractswhichworksfromwithintoeven tone theunderarmskin.It’spleasantfragrancecombinesroseandlilyofthevalley,todelivertheperfectbalanceofprotectionandconfidenceand a sense offreshnessandcare.

Retail price: Rs.199/-for 150ml.andavailableat all majorretailoutetsacrossIndia.

About NIVEA India:

NIVEA isoneofthebiggestskincarebrand in theworldand anamethathasepitomisedcareforgenerations. The brandownedby Beiersdorf AG, Germany launched a whollyownedsubsidiary in India in 2005 knownas NIVEA IndiaPvt. Ltd. The affiliateisheadquartered in Mumbai andisresponsiblefor all criticalfunctions such asmarketing, finance, supplychainandsalestokeyaccounts. The parentcompany Beiersdorf AG, Germany is a Rs.49,300croresbeautyandskincare MNC. Ithasaffiliates in morethan 169 countries;enjoysmarketsharesofupto 30% andhasmorethan 200 No. 1 positions in cosmeticscategories all overtheworld. NIVEA Indiahas a clearfocus: tomeetconsumer’sskinandbeautycareneeds. Every day, foreveryone.