Vivel launches 3-in-1 face wash + scrub with jojoba beads

Parent Category: Beauty n Fitness

Posted in: Cosmetics on Friday, 21 December 2012 19:22

Published on Friday, 21 December 2012 19:22

Written by Anup Bhandari

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Vivel, ITC’s fastest growing personal care brand, has launched the daily care regime 3-in-1 face wash and scrub, to combat the daily exposures to pollution, dirt and environmental exposures. 

The 3-in-1 face wash acts as a gentle exfoliating gel that combines the cleansing ability of a face wash and the effectiveness of a gentle jojoba beads scrub. The face wash acts three ways to make the skin soft, clear and glowing.

Vivel Active Essentials 3-in-1 Face Wash + Scrub acts to benefit in the following ways:-
 
1.    Unique formulation of glycerine and pro-vitamin E helps maintain skin’s moisture and make the skin soft and supple.

2.    Special cleansing action removes oil, dirt and pollutants to make skin clear.

3.    The soft jojoba beads acts as a scrub that exfoliates dry dull surface skin cells to reveal bright glowing skin.

The face wash is a daily care regime and is suitable for all skin types due to its mild and gentle formulation.

It is priced at Rs. Rs 105/- for 100 ml and is available at all leading retail outlets, across India.

About Vivel:

Vivel Luxury Crème, a range of soaps, further strengthen ITC‘s personal care portfolio. ITC expanded its personal care product offering between February to June 2008 with the launch of Vivel, a range of soaps and shampoos cater to the specific needs of a wide range of consumers.

Vivel offers high quality ranges of soaps and shampoos for the upper-mid and mid-market consumer segments.

All products offer a unique value proposition of bringing together ingredients that provide the benefit of nourishment, protection and moisturisation, hence providing the ever discerning consumer total care, which makes her beautiful and confident.

Vivel soaps comprises a basket of variants which include Vivel Young Glow, enriched with Vitamin E and Fruit Infusions for youthful glowing skin; Vivel Satin Soft, enriched with Vitamin E and Aloe Vera for beautifully soft skin; Vivel Sandal Sparkle, enriched with Sandalwood Oil and Active Clay for clear skin; Vivel Silk Spring, enriched with Green Apple extracts and Olive oil, for smooth skin; Vivel Ayurveda Essence, enriched with 20 Ayurvedic ingredients to help protect skin from germs and harsh environment, to keep it healthy and beautiful, Vivel Deo Spirit with exotic ingredients like Kiwi Fruit, known to condition the skin and eucalyptus oil with anti-bacterial properties, ensures a long lasting fragrance that refreshes the skin and leaves you rejuvenated for hours and Vivel Milk Cream and Glycerine soap with double moisturizing ingredients of milk cream and glycerine promises irresistibly soft, supple and enviable skin.

About ITC Limited:

ITC is one of India's foremost private sector companies and a diversified conglomerate with interests in FMCG, Hotels, Paperboards and Packaging, Agri Business and Information Technology.  With a market capitalisation of nearly US $ 30 billion and a turnover of over US $ 6 billion, ITC has been rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, and among India's Most Valuable Companies by Business Today. It has been ranked as the world’s sixth largest 'sustainable value creator' among consumer goods companies globally, according to a report by the Boston Consulting Group (BCG).
 
ITC’s diversification is powered by a robust corporate strategy designed to unleash multiple drivers of growth. It’s time tested core competencies, namely unmatched distribution reach, superior brand building, effective supply chain management and acknowledged service skills in hoteliering have provided ITC the springboard to create new epicenters of growth.