Revlon launches Street Wear Color Rich in India

Parent Category: Beauty n Fitness

Posted in: Cosmetics on Saturday, 09 August 2014 08:30

Published on Saturday, 09 August 2014 08:30

Written by Models n Trends

Hits: 1160

Getting ready for a party, brunch, romantic movie date, a girls day-out? Stress not! Street Wear brings you the most stylish range of cosmetics, ‘The Color Rich collection’. The line brings alluring, mysterious, romantic and flirty shades enabling you to create seamless gorgeous looks for all occasions. 

Gear up to experiment from a winged eye look to a smoky look, from pastel colors to young vibrant nail paints, from the pinks and peaches of the world to coral and orchid of the runway as Street Wear Color Rich offers 24 shades of Ultra-moist lipstick, 8 Mega shine lip gloss, 30 Rich Nail enamel, 2 Perfection foundation and compact, 2 Majestic liquid eye liner and a chasmic kajal as well. This color cosmetic assortment is sure to enhance your personal palette and style quotient. 

Rajiv Kumar, Associate Director, Marketing, said, “India is going through a huge transformation where girls like to dress and wear make-up at a very young age. In order to tap the potential new customers, Revlon has revamped its StreetWear brand by launching a complete range of stylish cosmetics, ‘ColorRich’. ColorRich will inspire her to express new dimensions of her beauty, feel glamorous and celebrate her own sense of style.”

Intriguing packaging is an important feature of the cosmetics and was created using four unique characters that are young, independent, stylish, fun and streetwise girls to personify the quintessence of collection making it look vibrant and swanky. With vast array of awesome colors and superior product selection from Street Wear, you are all set to step out and rule the world with your panache!

Availability: Nationwide May 2014 onwards at mass retailers nationwide. 

About Revlon, StreetWear:

Revlon was the first international color cosmetics brand to be launched in India in 1995. It all began in the year 1994, with formation of Modi-Revlon Pvt. Ltd., collaboration between Modi-Mundipharma Pvt. Ltd. (a joint venture between the Umesh K. Modi Group of India and Mundipharma Group of Switzerland) and Revlon of USA. Revlon & Modi Group has a life-long contract in a ratio of 26:74 percent. Revlon Streetwear is a brand launched which focuses on colour rich collections for women wanting to experiment with their looks and enhance their style quotient.

Street Wear is a stylish range of cosmetic products; it is affordable and is known for its young, funky and vibrant appeal. The collection is spread across categories like nail enamel, lipsticks, lip gloss, face make-up kits, colored Kajal and many more.