Technology for ultimate hair perfection
- Parent Category: Beauty n Fitness
- Posted in: Cosmetics on Friday, 07 November 2014 12:11
Never before has professional hair care technology got hair so close to natural perfection! With the launch of BC Hairtherapy with the Cell Perfector technology, Schwarzkopf Professional is setting new standards in hair care. Seven hair care lines, with specific formulas and ingredients selected specifically for the care needs of different hair types, will make hair look perfectly conditioned, healthy and beautiful. Discover the innovation, which closes the gap to natural perfection for 100% virgin hair; 100% elasticity and 100% healthy looking hair surface. Discover new BC Bonacure Hairtherapy!
Complementing the products for in-salon and home use, Schwarzkopf Professional has developed innovative, 100 per cent customisable and tailor made in-salon services as part of the BC Hairtherapy portfolio, aptly named the BC power shots. The new service approach gives hairdressers the opportunity to offer their clients an outstanding, personalised treatment experience and allows them to substantially elevate their services. The new modern packaging also reflects the expert approach. As part of the re-launch, the hair care range has been expanded to include new, innovative Hero Products. The new BC Hairtherapy is available from September 2014 at all Schwarzkopf Professional Partner Salons across the country.
A new Hair Care Culture
The relaunch of BC Hairtherapy sees Schwarzkopf Professional upgrading the standards of professional hair care offered in salons worldwide and giving hairdressers a holistic hair care system that allows them clearly to position themselves to their customers as what they are: experts for beautiful hair. To help hairdressers put a strong focus on hair care in their salon, the approach of BC Hairtherapy range comprises of a combination of seven hair therapy lines - both for use at home as well as exclusive in-salon treatment products.
An expert haircut or an attractive colour only becomes a truly fantastic haircut or a breathtaking color if the hair is healthy-looking and well conditioned. That is something that John Gillespie, the new Global Care Ambassador of Schwarzkopf Professional, knows from experience: “Like Schwarzkopf Professional, I believe in a holistic hair care culture. Every woman dreams of having beautiful hair! Healthy-looking hair is the foundation of beautiful hair, the framework for every look you want to go for. The condition of the hair has an influence on every service we offer our customers. And that is why expert advice from a hairdresser and very good, customised hair care products are essential. A perfect hair care service should be a fixed pillar in day-to-day salon service.”
A global innovation: the Cell Perfector technology
The secret of the new BC Hairtherapy is the new Cell Perfector technology. It combines the cuticula Cell Perfector technology for optimum replenishment of the hair surface with the cortex Cell Perfector technology, to rebuild the hair structure deep inside the hair cells. In its natural, virgin state, hair has a lipid protection layer, which consists of molecules with a chain of 21 carbons. External stress, chemical treatment or use of heat styling devices, harm the hair surface, eroding the entire chain. Until now, hair care technologies could only recreate chains of up to 12 molecules. The Cell Perfector technology in the new BC Hairtherapy refills gaps in the hair surface by recreating chains of up to 18 carbons and thus reconstructs the natural surface of the hair very precisely, closest to natural perfection. Additionally, the hair structure is rebuilt from the inside with hair-identical amino acid chains for a revitalised hair experience: full of strength, elasticity and shine.
Seven hair therapies for all hair needs
With the BC Hairtherapy range, hairdressers can offer their clients a customised hair care solution for all specific hair needs and put together a hair care regime that is initiated in the salon and can be continued at home for lasting results. The BC Hairtherapy relaunch comprises the hair care range of Smooth Perfect for unruly, coarse hair; Repair Rescue for damaged hair; Color Freeze for colour-treated and bleached hair; Moisture Kick for dry hair; Volume Boost for fine hair; Time Restore for mature hair, and Hair Activator for thinning hair.
New hair care “heroes”
As part of the relaunch, Schwarzkopf Professional has developed eleven new high-performing “hero” products within the BC Hairtherapy product portfolio:
The Repair Rescue Deep Nourishing Shampoo that ensures long-lasting and in-depth regeneration of the hair after just one wash. The Repair Rescue Deep Nourishing Treatment provides ultimate in-depth repair even for dry, damaged hair.
The Colour Freeze Gloss Serum protects the hair against breakage and adds mirror-like shine. It is worked sparingly into the lengths and is not rinsed out.
An exciting new product is the Moisture Kick Treatment: This rinse-out emulsion treatment detangles and deeply moisturises the hair.
The new Volume Boost Refresher gives instant lift and refreshes the hair in between washes. Its convenient 100 ml packaging makes it the perfect tool for on the go.
The Hair Activator Activating Serum activates the hair roots after an application regime of only six weeks and helps to effectively arrest hair fall.
BC Hairtherapy in-salon boosters
Innovative products and outstanding advice in the salon are the basic conditions for a new “Hair Care Culture”. Schwarzkopf Professional has developed a range of different hair care treatments that can be customised by hairdressers for their customers’ individual needs. Depending on salon and end consumer decision, small, medium and large therapies are offered. These new tailor made in-salon therapies give hairdressers the opportunity to underline their expertise, build customers’ loyalty and to make the new hair care culture a part of their growing salon success.
The new BC Hairtherapy is available from October 2014 in Schwarzkopf Professional Partner Salons.
For further information please visit www.schwarzkopf-professional.com or www.press.henkel.com
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16,510 million euros and adjusted operating profit of 2,335 million euros in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.
For More Information
Contact: Schwarzkopf Professional
Public Relations, New Media
Sheba Varghese/ Bijo Joseph
Telephone: +91 9619562235
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Web- www.schwarzkopf-professional.com
Henkel AG & Co. KGaA