Hunkemoller opening shop in India

Looking for a sexy pair of lingerie, an authentic collection of fashionable sports bras or a comprehensive set of bra wardrobe essentials? Hunkemoller, a true paradise for lingerie lovers is opening shop in India.


Hunkemoller, Europe's premium lingerie brand showcased its urbane collection at The Apartment, Palladium Hotel, Mumbai giving a glimpse into the beautiful world of lingerie. Featuring playfully feminine designs and cuts, Hunkemoller showcased an amalgamation of classy, chic and elegant innerwear.


At the preview, Hunkemoller recreated its ‘Bra Party Campaign’, which has been well appreciated, across the globe. The campaign revolves around a group of girlfriends throwing an exclusive slumber party at a luxurious hotel suite, which is filled with delectable sweets, colourful balloons and, of course, plenty of lingerie. The setting of the act echoed the brand’s sentiments of being fun, sexy, in touch, passionate and inspiring.


Hunkemöller’s product range includes lingerie, nightwear, swimsuits, hosiery, beauty products and accessories. The collection is designed by the brands in-house design team, who are dedicated towards bringing bold and demure designs to match woman's passion for all things beautiful. The brands latest collection is a burst of colour from turquoise, red, pink to the classic black, white and beige. Lace and subtle embellishments feature prominently throughout the collection while frills also add a dash of naughty spunk.


While lingerie largely describes the brand, it also has offers an interesting range of accessories which includes sleep eye masks, make-up bags, night time socks and bedroom slippers. Daring hosiery also forms part of the collection while full length stockings and garters add oomph and creates a statement.


The Dutch-brand has over 700 stores in 18 countries with a strong market base in Europe. Having opened their first store in Amsterdam in, as far back as in 1886, Hunkemoller has grown into a largely loved lingerie brand. The brand is well-recognized and awarded in Europe and has also been named the best lingerie retailer in the Netherlands, Belgium, Germany and Austria over years


Hunkemoller has come to India through an exclusive long-term franchise agreement with Reliance Brands Limited and is set to open its first store at DLF Promenade, Delhi by November 2015.


About Hunkemoller: It was founded in 1886, in Amsterdam by Wilhelm Hunkemöller and his wife Josephina Lexis. Hunkemöller is originally a Dutch company and one of the largest high-street lingerie brand of the Benelux. With some 4,000 employees and about 700 stores in 18 countries, Hunkemöller is rapidly expanding throughout Europe. Hunkemöller is a part of PAI Partners, an European investment company.


About Reliance Brands Limited: It is a part of the Reliance Industries Group. The Company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of BCBGMAXAZRIA, JUICY COUTURE, BROOKS BROTHERS, DIESEL, MUJI, GAS, ERMENEGILDO ZEGNA, HAMLEYS, ICONIX, KENNETH COLE, PAUL & SHARK, QUIKSILVER, ROXY, DC, STEVE MADDEN, THOMAS PINK, SUPERDRY AND DUNE.




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