Dabur expands Réal Activ range with coconut water in tetra pak cartons
- Parent Category: Beauty n Fitness
- Posted in: Health Foods on Saturday, 09 August 2014 08:40
Dabur India Limited extends its promise of providing natural and healthy products with the launch of Réal Activ 100% tender coconut water in Tetra Brik Aseptic (TBA) 200ml paper-based cartons.
Réal Activ tender coconut water is rich in minerals, 100% natural with no added sugar and preservatives. With innumerable health benefits that coconut water offers such as increase in immunity, improvement in blood circulation, relief in constipation, heart burn and slow digestion, it makes for an ideal drink for people of all-age groups, especially pregnant women. The new tetra pak packaging gives consumers the comfort of enjoying coconut water all year round, and not just in summers.
The beverage is aseptically packaged in 6-layer tamper-evident tetra pak packaging, which protects it from oxygen, light and bacterial spoilage and gives it a longer shelf life without the need for preservatives. The sleek package offers convenience, safety, hygiene, easy handling and easy disposal after use. Being paper-based, the packages are 100% recyclable and can be recycled into several useful products such as stationery and furniture.
Réal Activ coconut water in TBA 200ml pack is a true value for money offering with a price point of Rs 35. The pack has been launched in Delhi-NCR, Mumbai and Pune and will soon be made available pan-India.
About Dabur: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for nearly 130 years, Dabur is today India’s most trusted name and the world’s largest ayurvedic and natural health care company. Dabur India's FMCG portfolio includes five flagship brands with distinct brand identities, Dabur as the master brand for natural healthcare products, Vatika for premium hair care, Hajmola for digestives, Réal for fruit-based beverages and Fem for fairness bleaches and skin care.
About Tetra Pak: Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD," reflects our vision to make food safe and available, everywhere. More information about Tetra Pak is available at www.tetrapak.com/in