JACK DANIEL'S 160TH BIRTHDAY
After announcing a series of special offers and exclusive parties, as India joined the annual, global soiree to celebrate Jack Daniel's 160th Birthday, presenting a very collectible 'Mr. Jack's 160th Commemorative bottle', Jack Daniels also tied up with Harley Davidson offering a bike to one very lucky winner. Jack Daniels tied up with bars, retail shops and the duty free stores to flag off a very special lucky draw inviting its patrons to test their fortune by enjoying their JD on the rocks at a bar next door or buy a bottle at Duty Free Store. In return, they were to win a series of lucky prizes including a classic Harley Davidson bike. Says Mr. Amrit Kiran Singh, Vice President and Area Director, Brown-Forman, "Every year we celebrate Jack's birthday with a fun & frolic throughout September. The celebrations have culminated in cult parties where the beautiful people of our metro cities have set new standards in merriment. For the special 160th birthday, a small quantity of limited edition commemorative bottles are being released which we believe will become the treasured possession of friends of Jack Daniels." On the evening, leading celebrities got together for a fun time, with Raghavendra Rathore along with Sonalika Sahay drawing out the names of all the lucky winners including the one, who drives home in a spanking new Harley.