The designer is primarily known for his chic, feminine and understated clothing.

The label is known for its modern silhouettes, breathtaking embroideries and extraordinary color sensibility. The label stands for understated elegance. Colours and aesthetic comes a lot from the designer’s roots - Nagaland. He retails from multi-designer stores in India and abroad from Europe and the Middle East.

His SS 13 collection is inspired from North Eastern colours, motifs and textiles in contemporary ready to wear garments.

Fashion to him is, “Understated with a hint of Sports Luxe.”