Preeti Jhawar: Unique, functional designs that rise above being merely trendy

Two forces are always at work in fashion: innocence and its brazen opposite. But what is amazing about Preeti Jhawar, one of fashion India's most candid designing ‘resource’, is how she manages always to work both notions into her presentations, season after season.....

Her clothes  spell vivacity and freshness in bubbly colours and prints accentuated with exquisite embroidery and uniquely processed fabrics. She focuses on a merged contemporary look … in prêt, diffusion and couture-utilitarian, Oriental, Indian kitsch and modern classic…. This season her look is punk fused vintage … in pulsating colours like “kumkum red, candy pink, turquoise, ochre, fuchsia, ivory beige and charcoal black.” Its about the woman who seems to love a kind of overt, hip fashion that manages to be both saucy and sweet, and she has a knack for combining the familiar and the frivolous in a way that starts from “want-to-haves” to “got-to-haves...

Whatever is conceptualised is distinctive for surface treatments and embellishments with textures and prints and accentuated with exquisite embroidery of old copper coins, pita mal, zardosi, shells, wooden beads and patchwork in paisleys and abstracts. There is a magical wistfulness as you feel through the garments, undulating through retro and arriving on the contemporary stage. In spite of predictable garment lines such as kurtas, westerns, saris and lehengas, complemented with trendy bags and accessories, Preeti utilizes modern fabrics and elegant innovative tailoring to create one of a kind couture and limited run ready to wear seasonal clothing...