The label defines elegant drapes, feminine flows and a creative play of elements, which makes the outfits sensuous.The brand is an approach of expanding the horizons of avant-garde fashion from the closets of few to wardrobes of all.

The main markets the label caters to are India and Europe.Her SS 13 collection is themed on ‘Evolution of ‘Thought’’ and shows transition from structured, body hugging garments to flowy and drapy silhouettes. Achieving surface textures by using trims is one of the major highlights of this collection.

Fashion is, “An amalgamation of attitude and elegance.”