Ankita Chaudhry believes that “Colours are the route and the portrayal of happiness”; therefore the essence of her label SAAJ is the playful, feminine and eclectic use of colours. Having learnt how to work the trade in SRCC, Ankita polished her inborn creative and aesthetic capacities at the NIFT, New Delhi, gaining expertise in the field of fashion and design.

SAAJ today not only capitalizes Ankita’s creative traits to conjure masterpieces of great elegance and grandeur, but also SAAJ team’s exceptional & immense tact and insight to steer the company on to a path of growth and success.

Special occasion pieces, cocktail dresses and the odd hint of resort wear is where SAAJ by Ankita focuses. Design that stands out exuberantly and unabashedly in the most glamourous settings regardless of what you choose from the collection. Designed for the young at heart, SAAJ by Ankita creates ensembles that effortlessly accentuate the female form and compliment bold, strong and confident personalities. Being a brand with global appeal, SAAJ by Ankita now retails across the world. From Riyadh, Qatar, Dubai, Abu Dhabi, Kuwait, Jordan and Bahrain in the middle east to glamour heavy destinations like St. Tropez, Cannes, Mykonos, Crete and Ibiza.