James Ferreira is synonymous with wearable couture. The designer begins the designing process by draping on a mannequin to perfect form and flow even before the first pattern is made. The label is premium pret and retails across the country through multi-designer stores and internationally in Gulf and America. The brand stands for classic, comfortable western wear.

His SS 13 collection is inspired by baby Ganesha frolicking with cherubs in a rose garden by the lotus pond. Soft Cotton voile, Cotton satin and Crepe de chine have been molded into modern 50's silhouette.

Fashion to him is, “Easy chic.�