‘Péro’ interprets international aesthetics using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed.

The Indianness of the label rests in the textile process, where materials pass through the hands of one craftsperson to the other. The resulting garment evokes some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India.

The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the local people in ones attire.