Ray-Ban Announces Never Hide Sounds 2013
- Parent Category: News and Stories
- Posted in: Entertainment on Monday, 28 October 2013 14:55
Ray-Ban ‘Never Hide Sounds’, the nationwide hunt for the best bands in the country kick started the third edition of its annual campaign ,with the very first gig at Hard Rock Café, New Delhi on October 19th ,2013.
“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV will witness selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
The evening witnessed a mesmerizing performance by ‘Rang’ an upcoming band, besides Shilpa Rao a renowned pop singer of the country, known well for lending her voice to popular Bollywood numbers. The young band was mentored by Shilpa herself, who helped them compose a special musical number which was also performed at the event.
Talking about the event, Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greater heights”.
Following the Delhi leg of the event, the campaign will be seen taking place across the country and will reach its grand finale in Mumbai on November 30th, 2013.The selected bands through Ray-Ban Never Hide Sounds get an opportunity to perform with the renowned mentors and feature in an exclusive televised series on MTV.
Luxottica Group S.p.A.
Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. House brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, while licensed brands include Giorgio Armani, Bvlgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes,Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s product are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than €7.0 billion. Additional information on the Group is available at www.luxottica.com.
