Ritu Beri Launches Jewelry Line

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Saturday, 10 March 2007 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Fashion diva Ritu Beri has started a new jewellery line with the D’damas gems brand and would be making necklaces, pendants, earrings and finger rings which would be sold from her stores and from D’damas outlets across the country. The line would be called Amour and the initials of Beri would be engraved on every piece.

“India’s love affair with gold is enduring, spanning centuries and millennia. This is why I choose to enter the jewellery design arena with an ethno-contemporary gold collection,” said Beri.

“This collection symbolizes the unique qualities of the precious metal. The eternal, but malleable nature of gold reflects the power and the beauty of the various possibilities in jewellery.”

The line was launched with a fashion show starring film star Akshay Kumar, who walked the runway dressed in a Ritu Beri. Half his face was given a metallic coloring and he wore torn jeans and T-shirt.

Kumar walked the ramp with white pigeons in his hand and then set them free. “I’m thrilled to walk the ramp as you normally don’t get the chance to do such things anymore. Ritu is a dear friend and she is also designing my clothes now, so when she told me that she is showcasing her new line I was ready to be her model for the show,” said Kumar.

Added Beri: “For Akshay I have given a very sailor look as he comes from a navy background. You will see an interesting mix of dressing I have designed for Akshay for his forthcoming films.”