New Indian Luxury Jewellery Brand AMARIS REGALIA Launched

Parent Category: News and Stories
Posted in: Fashion n Modelling on Friday, 05 September 2008 00:00

Amaris Regalia, the premier jewellery brand has launched with great fanfare and grandeur in New Delhi. The brand that is jointly promoted by Khanna Jewellers and M Suresh Co is India's first luxury jewellery brand and will cater to the affluent and famous of the country.

Speaking on the occasion Mr. Manoj Khanna, CEO Amaris Regalia said "Amaris Regalia is unique because it believes in taking India's traditional craft and glorious romance with fine jewellery to the world". He added "We believe the time has come for the world to see the brilliance of an indigenous craft which has inspired the west for ages. It is time for the patrons to become the purveyors of fine jewellery and take it to the level of an art form.

The evening was well attended by the glitterati of Delhi and the jewellery industry. Well known models like Tina Chatwal, Indrani Das Gupta, Amanpreet Wahi, Viveka Babajee, Donna etc. were seen scorching the ramp in the designer jewellery collection by Amaris Regalia. The night also saw Lt. Col. Rajyavardhan Singh Rathore showcasing limited edition pieces like the jewelled Kripan (dagger) and the kalgi. Also present to make the occasion momentous was Mr. Mahiar Boharanjoo, Executive director sales from DTC (De Beers) and known faces like Shibani Kashyap, Meenakshi Dutt, Vandana Luthra, Sylvie etc.

Amaris Regalia is a joint venture between Khanna Jewellers and M. Suresh Co and features the very best in design, state of the art manufacturing and unmatched quality that both brands have established over the years. At Amaris Regalia, one can find products that are different not only in the high value that they offer but also the uniqueness of product design and the exclusivity of the shopping experience. The full range of jewellery will be offered from exquisite Traditional Indian Bridal to trend-setting contemporary designer jewellery.

The finest in solitaires and designs with the eye-catching natural colour diamonds will also be available. In addition to these, Amaris Regalia will also showcase limited edition special jewelled articles such as the Jewelled Kripan (dagger), Navratan Pooja Thaali, alongside Traditional belts with diamond studded buckles, cuff-links, diamond-studded mobile phones, writing instruments and much more. The brand has opened its first outlet in the DLF Emporio Mall in Vasant Kunj and will soon open stores pan India in leading metros like Mumbai, Hyderabad etc. Amaris Regalia also has future plans of establishing the brand in prime international destinations like Dubai and London.