The store is divided into three sections - women's wear evening, men's wear evening and a central salon area, where all the private meetings with the clients will take place. Speaking on the occasion, Rohit Bal said, “This store epitomizes my creative efforts as has never been done before. The setting, the style and the language of the space are immaculate and wonderful. We will be able to offer our loyal clients an experience befitting their valued status." The evening was attended by the crème de la crème of Delhi society including designers such as Ranna Gill, Rohit Gandhi & Rahul, JJ Valaya, Suneet Verma, Ashish Soni and Ritu Kumar among others prominent faces.