Lakmé Fashion Week announces Designers and Sponsors for upcoming Spring Summer ’09

India’s premier fashion event, Lakmé Fashion Week (LFW), announced the names of the 75 participating designers and 13 Sponsors for the upcoming LFW Spring – Summer ‘09 season. Anil Chopra - Advisor, Lakmé, Ravi Krishnan – Advisor, IMG - India and Vikram Raizada - IMG Head of Fashion, unveiled the names at a press conference at the TAJ President Hotel, Mumbai. This season’s Lakmé Fashion Week will be held from 20th October through 24th October 2008 at National Center of Performing Arts (NCPA), Mumbai.

75 designers from across the country will participate in the event and showcase their collections. The Gen Next category will have 10 new faces, while Established and Emerging categories will feature 50 and 11 designers respectively. The ‘Lakmé Grand Finale’ would be presented by Sabyasachi Mukherjee.

Celebrating the spirit of fashion season after season, sponsors like Gitanjali, Levi’s, Chivas, Westside, Peroni, DHL, TAJ President Hotel and NCPA will continue to support LFW this season as well. This time, new sponsors like Skoda Auto, Cellucom, Nikon, E24 and Himalayan have also associated themselves with LFW and will share the stage with Lakmé, Lux and Sunsilk.

To promote Men’s fashion, LFW’s new initiative of an exclusive Men’s Wear Day, a first of its kind in India, will witness eight of the country’s talented designers displaying their expertise in Men’s fashion. And for the first time, LFW will also have four Accessory Designers showcasing their collections.

LFW, along with JAMAAT, the contemporary art gallery in Mumbai, come together to merge art with fashion at ArtStudio at LFW. Several of the country’s prominent artists such as: Ajay De, Arzaan Khambatta, Babu Xavier, Bharti Prajapati, Brinda Chudasama Miller, Dhruvi Acharya, Dileep Sharma, Indrapramit Roy, Jayasri Burman, Jogen Chowdhury, Laila Khan Rajpal, Paresh Maity, Paritosh Sen, Rini Dhumal, Samir Mondal, Satish Gujral, Shiva Sanjari, Simeen Oshidar, Sudip Datta and Sunil Padwal will be a part of ArtStudio at LFW. These artists would create and exhibit their interpretation of fashion through art in forms and colorful brush strokes on canvas at the forthcoming LFW Spring Summer 2009.

To integrate India into the global fashion world, LFW has always promoted Indian designers, providing them with the opportunity to showcase at International fashion weeks and events, to further their business prospects. At the same time Lakmé Fashion Week is also graced by International buyers, media and fashion designers. This season, LFW will be focusing on the Middle East and have several buyers and media from Dubai, Kuwait, Oman, Saudi Arabia, along with buyers from Australia, France, Italy, UK and USA.

In addition, LFW has in the past invited designers from France, Italy and South Africa who have showcased their collections. This season we will witness an outstanding designer from the United States of America, showcasing his collection on the Indian runway.

Anil Chopra, Advisor - Lakmé said, “We, at LFW, feel that our philosophy of integrating Indian fashion into the global fashion industry, thus redefining Indian fashion, is reflected in each of our initiatives. This year, besides supporting some of the talented new designers, we are also hosting an exclusive Men’s Wear Day and Accessory show. ArtStudio is a first in the world of fashion. It will take Indian fashion to the next level and boost the industry at large thus augmenting its prospects and business.”

Ravi Krishnan, Advisor, IMG said “IMG Fashion, season on season, brings its international expertise and applies them to the Indian scenario at Lakmé Fashion Week, elevating Indian standards to international benchmarks. To make the event enterprising at the same time, LFW associates itself with distinguished names in the avatar of sponsors like Gitanjali, Levis, Chivas, Westside, Peroni, DHL, TAJ President Hotel and NCPA. This year, corporate giants like Skoda Auto, Cellucom, Nikon, E24 and Himalayan will also support us.”

Vikram Raizada, Head of Fashion - IMG adds, “IMG Fashion is the global leader in Fashion with expertise in the areas of fashion week production & management, model representation, fashion talent representation, fashion publishing and fashion consulting. IMG’s associations come alive through the presence of the International media and buyers, along with the best in India, during Lakme Fashion Week. On one hand, LFW takes Indian fashion global by promoting and supporting Indian designers on International runways. On the other, it invites internationally acclaimed designers to showcase on the Indian ramp. This season will also see our leading International venue directors - Laurie De Jong & David along with international stylist – Kelvin Harries continue their association with LFW  and we are pleased to introduce a leading Indian Stylist – Gautam Kalra to the stellar talent line-up.”



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