Allen Solly launches new store
- Parent Category: News and Stories
- Posted in: Fashion n Modelling on Monday, 10 November 2008 00:00
The 3000 sq. ft. store will house the latest men's wear, women’s wear & accessories from its Autumn’08 line. It would also showcase a few other collections.
Launched in 1993, Allen Solly created ripples in the Indian market by developing new rules in corporate dress code and redefined the modern Indian wardrobe. Today, it created ripples with the launch of its new store in a new format.
According to Aashish Dixit, President, Madura Garments, “Madura has been at the forefront of change in the industry, introducing new formats for its discerning customers. We hope with this latest offering, we are able to assists our customers while staying ahead in fashion & lifestyle.”
Over the years, the brand has evolved to achieve a high fashion quotient and appeal through its exciting, fashionable merchandise and aspirational imagery. Focus on accessories such as eyewear, watches and women bags, the brand has added more than 30 product categories in its portfolio, making itself truly lifestyle brand.
Commenting on the initiative, R. Satyajit, COO, Allen Solly, said, "Allen Solly Autumn collection brings forth the latest internationally for our discerning customers. With the launch of the south extension store we hope to cater to our growing base of customers, bringing fashion to their doorstep.”
Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code. It trashed whites and greys thereby making the corporate world a colourful and vibrant place.
Friday Dressing, as it was called, Allen Solly’s line was targeted at young, contemporary corporate, who was ready to challenge conventions and create his own identity.
Encouraged by its progress, Allen Solly took its first step towards becoming a true lifestyle brand, when it launched Allen Solly Women’s Wear in 2002.
Originating from the large portfolio of international brands of Coats Viyella – UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of Relaxed Formal Wear to India – bold and bright colours, concepts and patterns.