The second edition of the Chivas Fashion Tour dazzles New Delhi

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Monday, 17 November 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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The world’s leading premium brand, Chivas Regal brings together 15 of India’s leading designers and two international designers for the second Chivas Fashion Tour.

The tour has traveled to Mumbai, Kolkata and Bangalore and will end on November 22nd in Dubai. The New Delhi leg of the Chivas Fashion Tour is being held in association with the The Intercontinental Eros.

Chivas Fashion Tour is the benchmark event with India’s finest designers participating on invitation, the best models, and only the best in sound, light and set design. The shows are choreographed by Alison Kanuga and event managed by Showhouse.

Designers, who featured in this edition of the Chivas Fashion Tour are Ashish Soni, Ayesha Depala, Anamika Khanna, CUE- Rohit Gandhi and Rahul Khanna, Deepika Govind, Kiran Uttam Ghosh, Mandira Wirk, Malini Ramani,, Raghavendra Rathore, Rohit Bal, Rocky S, Shantanu & Nikhil, Varun Bahl Vikram Phadnis Wendell Rodricks and international designers, Danielle Scutt and Caroline Charles, who will be showcasing in India for the first time.

Commenting on the Chivas in Fashion initiative, Bikram Basu, VP-Marketing, Pernod Ricard India, said, “Chivas stands singularly for style- with varied expressions. Its great that our design partners relate to this chic, iconic global brand and show their best expressions of trend in our multi-city runway format”.

In New Delhi, Rocky S, Cue, Wendell Rodricks, Varun Bahl, Anamika Khanna, Ashish Soni, Malini Ramani, Vikram Phadnis Mandira Wirk, Deepika Govind, Kiran Uttam Ghosh, Rohit Bal and International designers Caroline Charles and Danielle Scutt from Britain  showcased their collections over three days on Nov 14,15 & 16 ’2008 at The Intercontinental Eros.

Bollywood actress Kangana Ranaut walked the Chivas runway for designer Vikram Phadnis on the second day of the Second Annual Chivas Fashion Tour in New Delhi. As a global premium lifestyle brand, Chivas’ association with fashion over the last two years has been substantial both in India and overseas.

The 2008 Chivas in Fashion campaign has been shot by Jatin Kampani and styled and outfitted by Shantanu and Nikhil to lend the perfect mix of style and fashion.