Spencer’s launches international apparel brand, Beverley Hills Polo Club®

• 
• 

Parent Category: News and Stories

Posted in: Fashion n Modelling on Wednesday, 19 November 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

Hits: 3027

Spencer’s Retail Limited has signed an exclusive tie-up with BHPC International LLC, which owns the world-renowned apparel brand, Beverly Hills Polo Club also known as BHPC. The announcement was made by Sanjiv Goenka, Vice Chairman of the Rs. 13500 crore RPG Enterprises, during a press conference held at The Grand, New Delhi.

The conference was also followed by a fashion show wherein popular models like Joey Mathews, Poonam Nath, Amanpreet Wahi, Aanchal Oberoi and Gunita walked the ramp showcasing the range of the global apparel brand. Also present at the launch event was BHPC International LLC’s Founder and Managing Director, Eli Haddad.

Referring to the growing importance of fashion in Spencer’s retail business, Mr. Goenka said that the tie-up with BHPC LLC is the culmination of a world-wide search to secure for the Indian youth, a fashion brand that complement their lifestyle. “Beverly Hills brand epitomizes a refined comfort and stylish elegance for today’s successful and confident Indian youth”.

BHPC covers a wide range of lifestyle clothing for men and women and evokes casual, relaxed yet affluent and elegant Southern Californian lifestyle. The retail chain boasts of an extensive fashion section which has other internationally acclaimed brands for men, women and children.

This range covers formal wear, casual wear, evening wear and active / sports wear. Spencer’s also has an extensive private label program in fashion which include established names like Mark Nicolas, Island Monks, Asankhya, etc. (please see below for the entire list).

Mr. Sanjiv Goenka confirmed that the BHPC range will be available in a large number of Spencer’s stores which are currently located in 66 Indian cities.Over the next three months, Spencer’s will dedicate about 12000 sq.ft space to the brand and target a turnover of Rs.1 crore, a month. It also plans to set up three standalone stores of an average 1500 sq.ft over the same period. The first standalone store is likely to come up in New Delhi by early next year.

The first BHPC store at Spencer’s, Gurgaon, MGF Megacity Mall follows the Exclusive Branded outlet concept over an area of 1000sq.ft, with merchandize ranging from Rs.399/- to Rs.1499/-.