Premium lingerie brand CHANGE enters in India

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 05 December 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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CHANGE, the world famous premium lingerie brand, has announced its debut in India with a glittering event held at Hotel Ashok. The highlight of the scintillating event was a showcase of models walking on the ramp, displaying the beautifully designed, highly innovative, latest trend of intimate apparel for the Indian consumer. The show witnessed the who's who of the industry, very eminent personalities of the fashion industry of India and abroad.

CHANGE products are made of the finest silks, exclusive embroideries, the softest micro fibers and sophisticated laces, sourced from reputable suppliers around the world. The meticulously design offers the customer a variety in styles and sizes ranging from A-Cup to J-Cup, with the combined unique experience of a personal fitting with highly trained staff.

Today, CHANGE enjoys a presence in over 20 countries throughout the world, over 100 company owned CHANGE concept stores, lingerie specialist stores and department stores.

For the India entry, CHANGE has joined hands with the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL). CHANGE plans to open its first exclusive outlet by the end of this fiscal year and for strengthening its footprints in India, CHANGE also plans to open 150 outlets in span of 3-5 years concentrating in 10 leading metros with an investment of USD 5 million. 

On the occasion of the launch of CHANGE in India, Mr. Niels Krogh, Director, CHANGE, Denmark, says, " We at CHANGE decided to enter India and create an environment where every woman can go and feel like her true self. Every aspect of the CHANGE store will be designed for the customer to experience the most exquisite lingerie in store renowned for its beauty and refreshing atmosphere. We want our customers to feel cozy and comfortable while shopping."

Also, present on the occasion, Mr. Gaurav Marya, President, FIHL, the India partner – CHANGE, said, “We are delighted to partner with CHANGE, which is known to offer their customers the best possible combination of design, functionality and price."