Indian Cancer Society and Lakme come together for ‘Fashion Fights Cancer 2008’

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Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 19 December 2008 00:00

Published on Monday, 30 November -0001 00:00

Written by Models n Trends

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Indian Cancer Society (ICS) and Lakme come together for a second consecutive year to promote awareness and help victims of cancer through a fund raiser-‘Fashion Fights Cancer 2008’. The fund raiser event will be held on December 21st at Taj Palace, New Delhi.

The highlights at ‘Fashion Fights Cancer 2008’ will be the showcase of Sabyasachi’s much acclaimed Bridal Sutra Collection, which was applauded at Lakme Fashion Week’s Grand Finale.

This will be Sabyasachi’s first show in four years in the capital. Ex- Miss India and painter Anjana Kuthiala’s painting will also be a part of the silent auction at the fund raiser. The 3ft X 4ft painting will dominated by green and orange hues to compliment the Bridal Sutra Collection.

Speaking about the initiative, Jyotsna Govil, Hon. Additional Secretary, ICS said, “Our effort has been to provide awareness about the disease and to promote annual screening to catch the disease in early stages when it is treatable and curable. Lakme and Sabyasachi have reached out to us with great generosity, to take our message far and wide.”

Sabyasachi Mukherjee, Grand Finale Designer at the Lakme Fashion Week said, “Lakme’s contribution to ICS through Fashion Fights Cancer gives me an opportunity to be a part of it with immense pride.” Other supporters of ‘Fashion Fights Cancer 2008’ are Chivas and PepsiCo India respectively.

The money raised will be used to replace aging equipment at the Cancer Screening Centre, run the (Outreach) Mobile Screening Unit, as well as pay for assistance to cancer patients towards treatment drugs.