Amazon.in unveils theDesigner Store

Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 27 March 2015 11:07

Published on Friday, 27 March 2015 11:07

Written by Models n Trends

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The Store debuts with exclusive lines and desirable prêt collections by some of India’s ace designers and fashion houses; breaks down geographic barriers makinghigh fashion accessible to fashion lovers across the country

Always aspired to own a chic designer outfit from a reputed label but didn’t know where to buy it? Looking for that one cool statement outfit to stand out from the rest at a party which is also light on the pocket? All this and more is now just a click away on Amazon.in!

As the country gears up for the country’s biggest fashion event, the Amazon India Fashion Week, Amazon.in opens a whole new world of fashion for customers across India with the unveiling of the new Designer Storetoday. With the launch of this store, customersacross India now have an easy & convenient access to designer labels from some of India’s biggest names in fashion at the click of a button. The Designer Store debuts on the Amazon India Fashion Week page that launched on Amazon.in earlier this week.  

At launch,  the new Designer Store houses an exclusive selection of evening drapes from  S&N Drapeby Shantanu & Nikhil;  an exquisite prêt collection by Hemant & Nandita; Indian by Manish Arora; Biba by Rohit Bal and somepremium lines by Satya Paul and Mandira Bedi. Those who are into quirky stuff would have their hands full with the Bombay Balloon collection from Quirkboxand Bollywood fans will have fun shopping forDIVA’NI by Yash Raj Films, a line inspired by some of YRF’s blockbusters.Also coming up soon is Gaurav Gupta’s prêt line Tribe.

The Designer Store on Amazon.inis curated across three key lines of traditional ethnic, western contemporary and fusion. 

“Since the launch of our Fashion Store, we have observed a huge interest in designer wear. Customers have been searching and asking us to make available designer wear on Amazon.in. We are very excited to live up to that expectation and promise of fulfilling their desire. With this store we bring both our customers and India’s huge talent pool of designers close to each other and transform the way India buys and sells fashion in the digital economy,” says Vikas Purohit, Head Fashion, Amazon India. 

Launching their collection, ace designers Shantanu & Nikhil known for their drapes said, “We are extremely excited to partner Amazon.in in creating exclusive contemporary evening wear collections of edgy sarees and draped kurtas & tunics that are not only affordable & accessible but also chic, glamorous and sexy. These are only available on Amazon.in and hence very special to us."

“This is just a start. We look forward to bringing many more labels and designer wear on our new Designer Store in the coming months,” added Purohit.

The new Designer Store on Amazon.in, is housed on the Amazon India Fashion Week page which was launched earlier this week. The AIFW page is a one-stop destination for live content generated at AIFW, like street style, front row access, show reviews, behind the scene footage and curated shopping. Fashion lovers from across India can watch the best of Indian fashion at work from the convenience of their home or office as Amazon.in will live-stream all AIFW shows here. Stay tuned as the page will buzz with a lot of real-time activity from the 25th of March with sneak peaks into exciting events hosted at the onsite Amazon.in lounge, designer interviews, fashion blogs, Google Hangouts and more.

Consumers on www.amazon.in and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over half a million products across a broad range of departments including books; ebooks& tablets; movies &tv shows; kindle devices, computers & accessories; mobiles & accessories; consumer electronics; toys & games; baby products; health and personal care products; watches; fashion jewelry; home & kitchen products; beauty products; video games; music; luggage & bags; handbags & clutches; sports, fitness & outdoor equipment; shoes; men’s, women’s & kid’s wear; pet supplies; gift cards; large appliances, gourmet & specialty foods, kids party supplies, musical instruments & professional audio; office and stationary supplies; precious jewellery and car & bike store. Consumers across several cities in India are increasingly enjoying Amazon.in’s guaranteed next-day delivery on over a million products fulfilled by Amazon.

All consumers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. 

About Amazon.in                                                                                                                

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com                                                                                                 

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.