Revisit traditions with the Shiboricollection from 109°F & Fusion Beats SS’15 collection

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Posted in: Fashion n Modelling on Friday, 27 March 2015 11:14

Published on Friday, 27 March 2015 11:14

Written by Models n Trends

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With the temperature soaring high, a simple yet classy outfit that keeps the heat at bay, is something that we are always on the hunt for! 109°F, the women retail apparel brand’s Shibori collection from their SS’15 line, is a perfect pick for this season. The use of the age-old technique of tie-n-dye creates ethereal patterns on free flowing fabrics. Techniques involving bound or tied resists are found in many parts of the world, including India, West Africa, Indonesia, Central Asia, South America.  In Japan, they date back to at least the 8th century and probably beyond.

A 109° F women has multiple facets, she is sharp yet carefree, powerful yet fun and likes to experiment with the exquisite and special characteristic of soft or blurry-edged pattern imprinted in the Shibori Collection. The effect is quite different from the sharp-edged resist obtained with stencil, paste, and wax. With Shibori the dye works in concert with the materials, not in an effort to overcome their limitations but to allow them full expression. And an element of the unexpected is always present. The rich sensuous colors of blue and white and the pliability of the material respond well to the movement and flow of the body. 109° F keeping in mind the funky ferocious and cosmopolitan women of the brand has adapted the Shibori technique in crisp shorts, casual pants and free-flowing tops.

The collection is priced between INR 1200-1800 and is available across 109°F outlets and online shopping partners.

Fusion Beats’, Shibori collection from their SS’15 line celebrates the free spirited, bohemian woman of today. It is not just fashion, but an expression of who you are. The collection also takes inspiration from the traditional Japanese Shibori blended with rhythmical baroque that presents a fresh take on this SS’15 Line. Rather than treating the fabric as a two-dimensional surface, it is given a three-dimensional form by folding, crumpling, stitching, plaiting, or plucking and twisting. The collection includes flowing sleeveless dresses with abstract prints, fun jumpsuits and kitsch tops. Bright indigos highlighted with hints of yellow form the colour palette, which is perfect to bask on sunny beaches.  

The collection is priced between INR 1200-2500 and is available across Fusion Beats outlets and online shopping partners.

About 1090 F:

1090 F is a sizzling hot international fashion wear brand that distinguishes the wearer as an epitome of cool and confidence.  1090 F is for the cosmopolitan woman with a bold and carefree view of the world and is aware of global fashion trends. Creative Lifestyles Pvt. Ltd. launched 109˚F in May, 2006. In a short span of 7 years it became the No 1 brand in women’s western wear category in India and has met tremendous success overseas such as UAE, Qatar, Kuwait, Saudi Arabia, Nepal and Iraq as well.

1090 F Mumbaistore address:

705, Linking road, Khar (w), opp. Khar Telephone Exchange,

Tel: 022- 67103791

About Fusion Beats:

Fusion Beats from the house of Creative Lifestyles Pvt. Ltd. is a women’s wear brand, which is western in look, but Indian in spirit. It is an amalgamation of ethnic and western wear for the woman who is urban and traditional. Fusion Beats fills the gap between the western and the traditional, by fusing these and adding a fun and fashionable element to the appeal.

Fusion Beats Mumbai store address:

248, Linking Road, Bandra (W), Mumbai-400050