ASHISH N SONI AND TRESEMMÉ TURN UP THE VOLUME FOR HAIR AND FASHION AT LAKMÉ FASHION WEEK WINTER/FESTIVE 2016

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Posted in: Fashion n Modelling on Tuesday, 06 September 2016 12:02

Published on Tuesday, 06 September 2016 12:02

Written by Models n Trends

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Acclaimed designer Ashish N Soni, and international hair care brand TRESemmé came together for a spectacular show at Lakmé Fashion Week Winter/Festive 2016. Ashish’s collection gave a contemporary spin on volume; it was inspired from iconic women donning voluminous hair across the decades. The show offered interplay of black and white prints on fitted yet boxy silhouettes as well as oversized, exaggerated cuts. 

Bollywood diva and TRESemmé India brand ambassador, Jacqueline Fernandez sizzled as showstopper in a black herringbone patterned silk jacquard, draped knee length dress. It was an exaggerated full embroidered sailor collar worn under a neoprene evening coat with tone on tone embroidered sleeves, and rocked the beehive blow out hair.

The show was infused with volume, whether it was in the clothes, hairstyle, makeup or music. TRESemmé hair expert Daniel Bauer created iconic hairstyles showcasing the volume revolution right from 60s to present day. We saw avant-garde exaggerated hair to complement the sophisticated and edgy outfit, sculpted tresses to go with structured silhouettes and free flowing voluminous locks for the layered ensembles.

Excited about the success of his show, Ashish N Soni said, “I saw a great opportunity with TRESemmé to marry the overall concept of volume with my collection. Keeping the theme in mind, we had wide jumpsuits drawing inspiration from the 70s and boxy shoulders in well fitted blazers. The oversized look is also evident in Jacqueline’s outfit with exaggerated embroidery. In creating this collection, the excitement was in interpreting iconic styles of the 70s, 80s, 90s and creating contemporary looks that women can relate to in today’s day and age.” 

“Voluminous hair along with iconic hairstyles goes way back in history. Being an international hair care brand we’ve brought in a variety of runway styles and volume remains a common thread to recreate these. Even today, volume is a blazing trend on the international runways and our show with Ashish Soni is an effort to revisit the concept of ‘Volume’ with a modern twist, “said Srirup Mitra, General Manager, Hair Care, Hindustan Unilever Limited.   

Jacqueline, the new TRESemmé brand ambassador, who set the stage on fire said, “I’ve always been a fan of Ashish’s collection and I’m excited that I could start my journey with TRESemmé on such a grand platform as a showstopper for this show! The exaggerated hair style Daniel has created perfectly complements my outfit. This voluminous hair is super fun to carry and adds a bit of the 70s’ pop to my look.”

“‘Exaggerated volume’ is the first image that came to mind when we conceptualized hair for this show. We’ve done a modern take on Monroe’s sculpted curls from the 60s and Madonna’s messy bob in the 80s. With TRESemmé we want to bring back these iconic voluminous hair styles that women can recreate within the comfort of their home,” said Daniel Bauer, TRESemmé Hair Expert

About Lakmé Fashion Week:

Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. 

Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. Lakmé Fashion Week Winter/Festive 2016 was held from August 24 – August 28, 2016 at St. Regis Mumbai. For further information log on to http://www.Lakméfashionweek.co.in

About Lakmé:

Lakmé, is India’s big color cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and color cosmetics in India since 1952 by launching numerous trend leading and 

high performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.

About IMG Reliance:

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company will develop, market and manage sports, fashion and entertainment in India. Its current assets include India's premier fashion event, Lakmé Fashion Week, Indian Super League and South Asia's only ATP World Tour event, the Chennai Open. IMGR, having recently ventured into Talent Management, represents Leander Paes, Rohit Sharma and Hardik Pandya for worldwide management and marketing representation. IMGR have partnered with All India Football Association (AIFF) and Basketball Federation of Indian (BFI) to popularize and promote the two sports throughout India, from the grassroots to the professional level. 

About TRESemmé:

TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand.  Back then; the product was only available in professional hairdressing salons. Over the following sixty-five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.