INDIA GETS ITS FIRST FASHION ART BOOK
- Parent Category: Fashion n Modelling
- Posted in: Apparels on Thursday, 29 August 2013 00:00
A sneak peak into The Collective Autumn/ Winter 2013 Style Book 
The Collective, a multi-brand retail concept, is the mecca of luxury fashion in India. This season, The Collective has collaborated with 8 of India’s most notable celebrity and fashion stylists to create the ‘Stylist on Board’ Program. The stylists are –
• Anaita Shroff Adajania
• Ekta Rajani
• Niharika Khan
• Ami Patel
• Archana Walavalkar
• Kushal Parmanand
• Nitasha Gaurav
• Mohit & Aastha
The stylists will partner with The Collective to give the customer something no brand in India has ever attempted The Stylist Coffee Table book. Titled ‘The Green Room’ the book showcases the reality behind all the gloss of the fashion world.
Four sections, Chaos, Drama, Debauchery & Narcissism, tells the story of what happens backstage, behind the shutterbugs – the last minute inspirations, inflated egos and intense drama. The stylist brings each story alive by lending personal interpretation and their unique touch. The end product is an edgy, stylish look book.
The book will be launched on 31st August 2013 amidst Mumbai’s glitterati, corporate head honchos and the Madura Garments Leadership Team.
About The Collective
‘The Collective’ is a super-premium lifestyle retail chain that was launched by Madura Garments Lifestyle Retail Company (MGLRC), a group company of the Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time.