Get back to Vintage style with Maui Jim’s Kahoma

If your heart beats for everything that is vintage, this month it’s time to go retro in eye wear with Maui Jim’s Kahoma, the latest addition to the sunglass maker’s attractive line of retro-inspired sunglasses.

Named after Kahoma Valley on West Maui in Hawaii, the style gives you ample reasons to head out on outdoor lush locations with the comfort and assurance of protected eyes with a classic ever green eye gear.

Kahoma is the land of lush, tropical landscapes, and its namesake sunglass is a modern take on a classic wayfarer that believes roaming around with élan.

Kahoma, the sunglasses come in a high grade nylon frame, unique colours, and Maui Jim’s patented Polarized Plus2 technology. With lens treatments and frames that are saltwater safe, the sunglasses are perfect for driving or relaxing on the beach.

It comes with a mid-sized wrap with wider temples for extra coverage and protection against wind, debris and the sun’s harmful rays. Its modified wayfarer frame complement smaller oval or heart face shapes a lot.

“The retro classic style in fashion never quite loses its charm and keeps returning on the fashion circles. We have observed that vintage styles in eye wear is just loved by many people. We try to bring out an interesting mix of products for our consumers and Kahoma is the one for those who love the classic look,” said I Rahumathullah, Managing Director, Maui Jim India.

So, this season as the sun shines on 1950s vintage style, get a wayfarer makeover with sunglasses that come in trend-setting colours and high-tech lens technologies.

Kahoma is available in sober gloss black frame colour with neutral grey lens; the bright and glossy honey tortoise frame colour with hcl bronze lens, and tortoise with black temples frame colour with HCL bronze lens.

The neutral grey is perfect for bright, direct sunlight and offers rich colour and contrast along with the highest available light production, unlike ordinary grey lenses that flatten light evenly across the spectrum.

HCL® Bronze on the other hand is for everyday variable conditions, from full sun to overcast and would be great if you love a warm, subtle bronze tint.

As with all Maui Jim products, Kahoma is equipped with Maui HT®, patented PolarizedPlus®2 technology, with High Transmission lens color that heightens contrast and depth of field so that variable light is perceived with new vibrancy.

Its patented PolarizedPlus color-infused lens technology wipes out 99.9% of glare, 100% of harmful UV and boosts color via specially designed lens treatments to make your view clearer, with crisper contrast and amazing brilliance.

What more, Maui Jim’s ST (SuperThin) Glass is durable, scratch resistant and 20% thinner and lighter than standard laminated glass lenses for long-wearing comfort, whether you’re driving or relying on them every day. Maui Jim is the only company to embed three rare earth elements in its lenses to improve definition and depth perception while allowing you to see true, vivid colors.

About Maui Jim:
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun, without distorting the beautiful colours of the Islands – the  company developed proprietary technology – PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2. 

Maui Jim was “born” with an original line of seven sunglass styles.  Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii.  In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.  Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world.

For more information on Maui Jim, visit or follow us on Facebook or Twitter at @OfficialMaui



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