High on durability, rich on style quotient: Maui Jim adds to its aviator styles with ‘Maliko Gulch’

For the die-hard lovers of metal aviators, sunglass maker Maui Jim is rolling out its Maliko Gulch styles ready to hit the shelves and throw you off your feet with a combination of unique style quotient, performance and durability. Maliko Gulch is priced at Rs. 16200/-.

Named after famous locations in the adventure haven of Hawaii, ‘Maliko Gulch’ is the newest entrant in the high-powered and exclusive collection of Maui Jim.

While metal aviators have long been loved as the best fashion statement for summer months, However, Maui Jim has significantly improved the performance of this classic frame through the use of a proprietary memory metal – MauiFlex™ – that bends and twists, and remembers its original shape longer than traditional metal frames.

Named after an adventure hotspot in Hawaii known as the launch pad of every fun activity be it surfing, fishing, jet ski support, or canoe, Maliko Gulch sunglasses are tailor made for the adventurous types and designed to offer the perfect balance of performance and style. The double-bridged aviator with rubber temples comes in Gunmetal frame with Neutral Grey lenses for bright sunny days as well as Metallic Gloss Copper color frame with HCL® Bronze lenses for variable light conditions.

 “Metal aviators are timeless styles that have their dedicated fan following and aviator lovers who keep their eyes open for new styles will be thrilled with the new additions. They will be loved by adventure lovers and those in high performance sports who prioritize safety and comfort, yet do not want to compromise on style,” says Mr I Rahumathullah, Managing Director, Maui Jim India.

The rectangular frames are designed to flatter and suit a wide range of consumers with different facial shapes and are well constructed to ensure durability and best protection from sun glare.

The Maliko Gulch collection which start at Rs 16,200 are saltwater safe and perfect for driving or lounging on the beach. The exciting colors that are on offer are sure to grab you enough attention, be it on the beaches of Hawaii or on the high streets of London.

So if you are a beach sports lover or even a golfing or cycling freak, you would definitely like to pick up the new offerings that come with lightweight, grilamid durable frames and the added benefits of several performance features. The sunglass comes with adjustable nosepads and polycarbonate lenses that make Maui Jim’s eye wears the lightest choice for long days in the sun.

So, aviator lovers, what are you waiting for?

Maliko Gulch has an eye size of 65 mm, bridge size of 18 mm, temple length of  120 mm, and an 8-base curvature.

About Maui Jim:

Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Islands – the  company developed proprietary technology – PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2. 

Maui Jim was “born” with an original line of seven sunglass styles.  Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii.  In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.  Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world.



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