Be all geared from sunrise to sunset with Maui Jim’s Switchbacks
- Parent Category: Fashion n Modelling
- Posted in: Eyewear on Monday, 18 November 2013 10:57
Maui Jim’s Switchbacks make eyewear adjustable on the go and round the clock with five different pairs of glasses in one.
Think of carrying five different sunglasses in your bag? Just not possible! But, with Maui Jim’s Switchbacks – you now have a lot in store.
Now you can switch lenses at the touch of a button, match your eyewear as per the weather and enjoy the flamboyance throughout the day. Be it rain, sun, dust or any other weather condition, the Switchbacks is a one stop solution for everything.
Inspired by full shield coverage for excellent protection against streaming sunlight, these frames are not only comfort-driven but extremely fashion forward and feather-light in weight. So now, take on the rider in you and choose Switchbacks to make a statement, wherever you go.
With the possibility of interchangeable lenses, frames in this range allow you to see the world with comfort and style, in whatever situation you are without looking out of place. Each Switchbacks frame comes with a single lens plus a clear lens. Add on lenses are available in four different colors to suit the different times including Neutral Grey, Maui Rose, HCL bronze and Maui HT.
Like every Maui Jim frame, even Switchbacks assures crisp optics, advanced performance and excellent impact resistance, making it ideal for daily wear with a unique adjustable property.
“Our new addition Switchbacks gives you a unique ability to switch lenses whenever needed. It is like carrying five different sunglasses at the same time to suit different requirements and look confident and fashion forward at any point in time. When light conditions change, you can change with them. Each Switchbacks frame comes with a single sunglass lens PLUS a clear lens that can be changed at the switch of a button,” says I. Rahumathullah, Managing Director, Maui Jim India.
These frames in the Switchback category can be your savior round-the-clock and throughout the season from a bright sunny day to a colder day in the winter with dimmer sunshine. Its patented PolarizedPlus color-infused lens technology wipes out 99.9% of glare, 100% of harmful UV and boosts color via specially designed lens treatments to make your view clearer, with crisper contrast and amazing brilliance.
What more! Maui Jim is the only company to embed three rare earth elements in its lenses to improve definition and depth perception while allowing you to see true, vivid colors. The Switchbacks have a quick-release lens mechanism and five options for lens colors. By pressing a button at the top of the frame, the one-piece lens is released from its hold and can be easily swapped for a lens of a different color. So, what are you waiting for?
About Maui Jim:
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun – without distorting the beautiful colors of the Islands – the company developed proprietary technology – PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2.
Maui Jim was “born” with an original line of seven sunglass styles. Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii. In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market. Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world.