Maui Jim launches Venus Pools, a versatile style for women

Parent Category: Fashion n Modelling

Posted in: Eyewear on Wednesday, 18 March 2015 12:36

Published on Wednesday, 18 March 2015 12:36

Written by Models n Trends

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They work hard, they party harder, they love to travel, and have a distinct taste for fashion and style; but they do not desire to compromise on comfort! The women of today want the best of everything and are up for it! Venus Pools, a new versatile feminine style is Maui Jim’s ode to new age women.

The polarized sunglass maker’s latest offering Venus Pools has been designed with a distinct cat-eye style that expresses personality for those who appreciate a touch of fashion. Its feminine, vintage charm delivers outstanding clarity and colour enhancement with Maui Jim’s PolarizedPlus2 lens technology. 

Venus Pools is an exceptionally versatile style that will suit a wide range of activities, from official to person. Be it driving, walking, indulging in an adventure sport or just relaxing, Venus Pools is great for those with both active and relaxing lifestyles.

Its refined cat eyes style comes with minimalist yet distinguishable frames that will best complement round, oval or heart shaped faces. It has a distinct feminine appeal and best fits faces that are medium in size.

Venus Pools is available in four unique colour schemes including a special dark tortoise frame with a bone interior and HCL bronze lens. The other coluor combos are frame black with charcoal interior frame and neutral grey lens; blue with rootbeer interior frame and HCL Bronze lens; and ruby with sandstone interior frame with Maui Rose lens.

“Women today look for comfort and style in equal measure; they will not compromise one for the other; and why should they? Venus Pools is Maui Jim’s offering to meet the multiple requirements of women who are navigating a fast and busy life but have a distinct eye for fashion and elegance. The refined cat-eye style will have a special appeal for women who love particularly distinguishable accessories,” says I Rahumathullah, Managing Director, Maui Jim India.

Its SuperThin Glass design is 20% thinner and lighter than standard laminated glass lenses, specifically made for durability and longer wear time. Like all Maui Jim products with polarized lens technology, Venus Pools enhances color, contrast and clarity for beautiful views and stunning protection from glare and 100% of harmful UVA, UVB and UVC radiation.

Its waterproof and oleophobic coating sheds water and snow; repels grease and smudges.

Frame Specifications: (58) (19)(140)(6)

Price:Rs. 17700/-.

Availability: Leading optical stores. 

About Maui Jim: It began as one-man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun, without distorting the beautiful colours of the Islands, the  company developed proprietary technology – PolarizedPlus®, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus®2.  

Maui Jim was born with an original line of seven sunglass styles.  Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii.  In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market.  Maui Jim, Inc. was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision. Today, the company sells more than 86 styles and 200 SKUs and is the fastest growing polarized sunglass maker in the world. For more information on Maui Jim, visit MauiJim.com or follow us on Facebook or Twitter at @OfficialMaui