Sugar Beach, a fresh new aviator style for men from Maui Jim
- Parent Category: Fashion n Modelling
- Posted in: Eyewear on Tuesday, 24 November 2015 07:28
For men, who love the elegance of the staid yet smart aviator, leading polarized sunglass maker Maui Jim is offering a fresh new take on the trusted style this festive season with the attractive Sugar Beach collection.
Inspired by the pristine, white sands of Sugar Beach, an exquisite vantage point in Hawaii for spotting humpback whales during the winter season, Maui Jim Sugar Beach will appeal immediately to sunglass lovers who prefer to keep it simple, yet make a style statement with their eyewear.
The aviator is one of the world’s most widely used and loved styles, appreciated by men who like to keep it elegant yet simple. The modern updated Sugar Beach aviator collection is a superior choice for wind, sun, glare and UV protection as it covers the complete periphery of the eye.
Its modified aviator frame complements a range of facial shapes, with a fixed saddle-style design with non-slip, rubber nose pads providing absolute comfort. The collection has a smooth and high-gloss finish as a result of being tumbled in teakwood and bamboo.
The high-grade nylon material used in the product is extremely lightweight and extremely durable, which means you can wear the sunglasses for hours at a stretch with absolute comfort and assurance of protection. With its ease and lightweight comfort, the sunglasses become a part of your demeanor, rather than an added accessory.
“Aviators are one of the most loved sunglass designs for men, and are a style that have never and will never lose their appeal. This style is trusted for its sober yet elegant appearance and suitability to most users’ personality and preference. Sugar Beach is suitable for use in both formal and casual settings. With the onset of winters a lot of time is spent outdoors under the sun in excursions, every day conditions even official meetings and eyes need continuous protection from harmful UV radiation. Sugar Beach is a style that is highly comfortable and suitable for prolonged use,” says I Rahumathullah, Managing Director, Maui Jim India.
Proper UV protection is critical, as ultraviolet (UV) radiation from the sun plays a significant role in the development of skin cancer. About 86 per cent of melanomas and 90 per cent of non-melanoma skin cancers are associated with exposure to the sun’s UV rays.
In every pair of Maui Jims you’ll find patented, colour-infused lens technology that wipes out 99.9% of glare, 100% harmful UV and boosts color via specially designed lens treatments. So your view is clearer, with crisper contrast and amazing brilliance. Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.
Sugar Beach collection is available in three colour combinations. Gloss black frame with neutral grey lens; rootbeer frame with HCL® Bronze lens and trans smoke grey frame with Maui HT ™ lens.
Fit: (eye) 62, (bridge) 12, (temple) 127, 8-base curve
Price: Rs 8,390/-.