Platinum for the discerning man

Parent Category: Fashion n Modelling

Posted in: Jewellery on Tuesday, 24 November 2015 08:36

Published on Tuesday, 24 November 2015 08:36

Written by Models n Trends

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Classic accessories for men has always been in vogue. When it comes to precious jewellery men prefer platinum for its understated style quotient and also as an expression of their individuality. From Maharaja’s of India to royalties’ world over precious platinum has been a part of the men’s repertoire. This year’s men’s collection platinum design takes inspiration from ‘Digital Fantasy’ an international design trend forecast done by WGSN. The collection is a communion of classic designs with modern sensibilities. 

This collection is crafted keeping in mind the modern man who spends more time viewing life through his gadgets and are ahead of the curve. The designs are inspired by geometrical shapes and patterns, which has a bold interplay of lines and structures. The combination of matt and satin finishes in digitised patterns add character to this collection. The classic bracelets, rings, chains and kadas, with a modern interpretation makes this a collection one must watch out for. 

The evolving demand for men’s jewellery in India, makes this naturally white platinum a fitting choice. Platinum appeals to the man’s sense of practicality as the metal withstand the rigors of daily wear.  It is a highly precious and valuable metal and therefore satisfies the price and value consideration as platinum offers the wearer exclusivity. Platinum is an obvious choice for today’s discerning and modern man.

Platinum is a naturally occurring precious and eternal white metal and an expression of integrity. Platinum jewellery is as close as you can get to absolute purity as every piece is 95 per cent pure, as compared to 18k gold, which is 75 per cent pure. From the time that it is mined to the final piece of jewellery this pure metal is absolutely white. This natural colour will neither fade nor tarnish with time.

Price range: Starts from Rs. 25,000/- onwards. 

Available at leading authorised retailers.

Price subject to vary depending on current metal rate and weight.

To know more about this precious metal and see more designs log on to:  www.preciousplatinum.in.

In order to assure consumers of the purity of platinum jewellery, each piece of platinum jewellery comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

To know more about this precious metal and see more designs log on to:  www.preciousplatinum.in