Joyalukkas launches The Arabelle Collection crafted with Forevermark Diamonds

Parent Category: Fashion n Modelling

Posted in: Jewellery on Tuesday, 15 December 2015 01:20

Published on Tuesday, 15 December 2015 01:20

Written by Models n Trends

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In keeping with the exceptional standards of beauty, rarity and responsible sourcing for each diamond, Joyalukkas announcesThe Arabelle Collection, designed with Forevermark diamonds. This exquisite collection inspired by nature captures the magnificent plumage of the white peacock, beautifully interpreted in Forevermark diamonds.

Encapsulating the vivid grandeur of this majestic bird, the Arabelle Collection boasts of ear-cuffs, earrings, pendants and rings conceived keeping a minimalist elegance to the designs. Intricately set in white and rose gold with its fluid design, the peacock motif symbolises integrity and beauty, making The Arabelle Collection is a perfect choice for the free-spirited sophisticated woman.

Sachin Jain, President of Forevermark India states, “Forevermark diamonds come with a promise of beauty, rarity and responsible sourcing. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. The new collection crafted beautifully by Joyalukkas is an extension of that promise. It gives us immense pleasure to associate with a brand known for having a reputation of quality and creativity. The Arabelle Collection offers jewellery pieces with a contemporary twist to match the sensibilities of the modern, sophisticated woman.”

On the occasion, Joy Alukkas Chairman and Managing Director, Joyalukkas Group says "We are pleased to partner with Forevermark, offering world’s most carefully selected diamonds coming from sources committed to the highest standards. With this collection, we are giving our clientele a contemporary touch in jewellery along with the promise of responsibly sourced diamonds by Forevermark."

COLLECTION AVAILABILITY DETAILS:

JoyAlukkas India Limited360 degree Business Park, LBS marg, Near R Mall, Mulund, Mumbai -400080.022-21647100

JoyAlukkas India LimitedPlatinum Technopark Park, Behind Raghuleela Mall, Sector 30 A, Vashi, Navi Mumbai – 400705.022 27813500

About Forevermark: Every Forevermark diamond undergoes a journey of rigorous selection. Less than one percent of the world’s diamonds are worthy of the Forevermark inscription. The unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. 

Forevermark inscription and grading: Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalised Forevermark identification card, which comes with every Forevermark diamond. The actual size of the inscription is just 1/5000th the width of a human hair and can only be seen using a special Forevermark viewer which can be found in Authorised Forevermark Jewellers.  It is confirmed by leading gemmological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way. Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities - cut, colour, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. 

For more information and to find your nearest Authorised Forevermark Jeweller offering Forevermark Grading Reports, go to www.forevermark.com