MAVERICK 4 colours mark a new style

Parent Category: Fashion n Modelling

Posted in: Watches on Monday, 22 April 2013 09:31

Published on Monday, 22 April 2013 09:31

Written by Models n Trends

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A contemporary wind has brought new changes to the Maverick of 2013. The watch now has a restyled and refined dial emphasizing readability, and the collection has a cast of bold new colours: chocolate, green, blue and red, mostly in monochrome. The Maverick remains true to the codes and values of Victorinox Swiss Army, while leveraging these to assert a stronger and more audacious identity: among the offers is a two-tone bracelet (steel/gold PVD) and a gold PVD-coated steel case. All versions are powered by Swiss Made Ronda quartz movements.

Victorinox Swiss Army’s mission in 2013 is to bring a touch of lustre to one of the best selling models in its catalogue without altering the identity codes that have made it successful. The Maverick remains the Maverick, with its lines and proportions unchanged. The affordable price is the same, too, but the watch has new audacity and freshness.

While the Maverick retains some of its sporty character, it also explores new territories, expressing a more urban character, marked in particular by mostly monochrome tones. The colours are emblematic of the style that the brand has been championing for several years now. This year, other colour combinations are also ventured, such as a gold PVD-coated steel case, and a two-tone metal bracelet in steel and gold PVD.

At Victorinox Swiss Army, creative inspiration is reflected in a series of subtle details which, when added together, contribute to a harmonious overall effect. Here, the bold evolution of the Maverick is first visible on the sleeker dial, which gives it greater readability. Some markings have been replaced by diamond indexes. Differences in depth and surface treatment, sandblasted and circular satin-polishing, provide more clarity and brilliance. Finally, the model comes in a new range of colours, with matching lacquered unidirectional bezels and, in some versions, matching rubber straps.

The first of the four new colours is a deep green, paired with two-tone gold PVD steel case and bracelet or a monochrome rubber strap. Next up is the blue version, with steel case and bracelet or blue rubber strap. The chocolate version has a gold PVD-treated steel case and bracelet, or a light brown rubber strap. Each is available in two sizes: 43 mm and 34 mm. Finally, there is the red version, which directly echoes the Swiss Army Knife from Victorinox, emphasizing  that  the  watches  share  the  same  heritage  and  values  as  the  brand’s  other products. This last variant is only available in 43 mm, with case and bracelet in stainless steel.

The four new colours in the collection, four tones borrowed from the Swiss landscape, profoundly mark the Maverick’s new identity. They express an ideal of purity and make the watch a companion perfectly in tune with modern life.

Features                                                 
Cases    43 mm or 34 mm in stainless steel
scratch resistant sapphire, triple-coated anti-reflection
resistant to 100 meters (10 ATM / 330 feet) unidirectional rotating bezel in lacquered stainless steel stainless steel screwed-in caseback


Dials, bracelets,    Blue dial, blue painted bezel, military time, stainless steel bracelet and straps    or blue rubber strap
Red dial, red painted bezel, stainless steel bracelet or red rubber strap
Green dial, green painted bezel, military time, bi-coloured bracelet in stainless    steel and gold PVD stainless steel or green rubber strap
Chocolate dial, chocolate painted bezel, military time, bracelet in
stainless    steel and gold PVD stainless steel or chocolate rubber strap
Luminescent hour and minute hands
Date window at 6 o'clock

Movements    Swiss-made quartz Movement Ronda 715 (43 version)
and Ronda 705 (34 mm version)

Available    Summer 2013



ABOUT VICTORINOX SWISS ARMY

Victorinox Swiss Army watches have nothing to envy the celebrated multifunctional knife used by the Swiss army. The two product families share the same values that embody Swiss savoir- faire. They are a byword for high quality, ingenuity, multi-functionality and durability. Victorinox Swiss Army produces its timepieces in its own workshops according to criteria that prioritise technical performance to optimise practical utility. They meet the strictest standards of the Swiss watch making industry and therefore carry a three-year guarantee. They are genuine precision instruments, styled to be simultaneously modern and timeless, and designed to last.

Victorinox Swiss Army watches are proud to have their place in the tradition of a family business established at Ibach, in the heart of Switzerland, 128 years ago. Victorinox continues to produce knives, which are indispensable not only to millions of ordinary people all over the world, but also to the military of a dozen armies and to NASA astronauts. The Swiss Army Knife has grown to be a cult object and occupies an honourable place in the collections of the MOMA (Museum of Modern Art) in New York. It continues to develop as the years go by, persistently incorporating fresh functions.

In keeping with this ethos, Victorinox has diversified its product range to include watches, luggage, clothing and fragrances.