Casio launches new edifice watch ERA-200

Parent Category: Fashion n Modelling

Posted in: Watches on Tuesday, 16 July 2013 12:57

Published on Tuesday, 16 July 2013 12:57

Written by Models n Trends

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Casio India unveiled a new addition to its edifice series of metal watches, which captures the essence of speed and intelligence. The new ERA-200 is an addition to the Active Racing Line series, which evokes a sense of motor sports energy. The ERA-200 is the first model in the edifice line to be equipped with a direction sensor, wherein the user needs to simply press the direct compass button, located at the 3 o’clock position, and the second hand immediately points north, no matter what mode the watch is in. The hands are powered by independent motors, making it possible for each one to perform multiple functions.The new model is also equipped with a bearing memory that saves a preset destination bearing, enabling wearers to quickly check if they are on course.

Furthermore, like other edifice watches, the ERA-200 also has a full range of stopwatch functions, including a 1/100-second stopwatch and split time mode. The results are displayed in both digital and analog formats.

The  ERA- 200 has a host of additional features such as water resistance up-to 100 metres, world time up-to 31 time zones, 5 daily alarms,  full auto calendar, 12/24 hour format, button operation tone on/off, LED backlight (super illuminator), auto light switch, selectable illumination, afterglow and a 2 year battery life.

The ERA- 200 comes with a 2 years warranty. It is priced at Rs. 12,995/- (resin band) and Rs. 14,995/- (metal band) and is available across India at Casio‘s exclusive outlets as well as leading multi brand watch stores.

About Casio:
Casio India Co. Pvt. Ltd. (CIC), a 100% subsidiary of Casio Computer Co., Ltd, Japan, is responsible for marketing CASIO products in India manufactured by its parent company. CIC has been operating in India since 1996 and has established the distribution channels for most of its products. Casio Computer Co., Ltd, Japan, the parent company of CIC is engaged in manufacturing and marketing of various consumer products worldwide. Today, CASIO is one of the world’s most recognized brands due to its vast product range.

Casio India’s range of products include sales and marketing of handheld calculators, desktop calculators, scientific calculators, printing calculators, label printers, wrist watches, digital clocks, digital cameras, ECR (electronic cash register) and EMI (electronic musical instrument). The company has also setup service centres across the country to provide after-sales-service at the doorstep of customers. Today, Casio is known for its reliable product quality, excellent after sales service and exemplary innovations.