The Beer Café launches its flagship outlet at Ambience Mall
- Parent Category: News and Stories
- Posted in: Food & Nightlife on Sunday, 03 March 2013 14:27
The Beer Café, country’s favourite alcobeverage chain announced the launch of its flagship outlet in the city at Ambience Mall, Vasant Kunj, New Delhi. The launch was celebrated with a Valentines party along with a special stand- up comedy act by popular comedians, Neeti Palta and Amit Tandon.
The outlet is spread across an area of 1500 sq. ft. indoors and 1900 sq. ft. terrace, which can accommodate around 100 people. Keeping with its brand USP this outlet too will provide its customers with “Pour your own Beer” (PYOB) concept. In addition to the same there will be barbeque pits on the terrace where patrons will be able to enjoy “Make your own barbeque” (MYOB). The outlet promises to bring over 50 varieties of beer from across the world to its discerning customers.
Speaking at the launch Rahul Singh, Founder, The Beer Café said, “We are delighted to launch our flagship outlet in Ambience Mall, Vasant Kunj today, with this launch we now have five outlets in Delhi-NCR. We wanted to create a concept where young adult consumers find a friendly neighbourhood place that allows them to meet friends over a pint and enjoy some cheer. We have aggressive expansion plans and are looking at launch 50 outlets in the coming three years in cities like Chandigarh, Jaipur, Ludhiana, Dehradun, Amritsar, Mumbai, Pune, Goa, Diu, Kolhapur etc. Our entire team is consumed with one common goal - providing the greatest beer experience ever.”
The Beer Café takes pride in having the largest range of beer brands anyone has ever seen in India in a single location. From Belgian beers like Stella Artois, Hoegaarden and Chimay to Australia’s Victoria Bitter, the Beer Café has all in store to offer a delightful brew experience to its zealous customers.
About The Beer Café:
The Beer Cafe is India’s largest Beer Chain, serving a range of over 50 different varieties of beer from across 17 countries in the world. With 4 outlets “pouring” and 11 more locations in making, The Beer Café is poised to become the largest, fastest and most profitable alcobeverage service brand in India.
The Beer Café is India’s newest concept in food service segment, meeting all the needs of the young adult consumers to find a friendly neighborhood place that allows them to meet friends over a pint and enjoy some cheer!!