Fratelli Takes the Market by Storm by Launching Asia’s First Sangiovese Bianco

Parent Category: News and Stories

Posted in: Food & Nightlife on Tuesday, 17 September 2013 08:16

Leads the Indian Wine Industry with 15th varietal in India in a span of 3 Years
Right from the very first grapes planted by India’s most premium brand of wines, Fratelli has innovated their way to the top of the ladder. They follow up the successes of last year with the launch of Asia’s first Sangiovese Bianco, another first launch by any wine company in the country. Fratelli is one of the few brands in the world to have successfully produced the Sangiovese Bianco.

The Fratelli Sangiovese Bianco is a great year-round white wine with a smoother and creamier body than one would expect. An innovation that involves juice extraction from Sangiovese grapes, hardly exposed to the skins, resulting in a clear white wine culled from a red grape, Sangiovese Bianco pleases white and red wine drinkers alike.

With around 40 years of experience, the wine maestro, Piero Masi with his exceptional knowledge of best grape quality has worked very closely with this varietal, says ”Fratelli vineyards in Akluj have taken the high-ground in Indian wines by cultivating around 60,000 plants of the Sangiovese. Typically grown on sandy and rocky soils, the Sangiovese grapes are strategically planted to avoid overexposure to the sun. Such practice imparts delicate yet refined aromas of coconut and bougainvilleas. On the palate, hints of vanilla and violets along with a light body characterize this rare white wine. Fratelli has truly created an exceptional wine.”

Clearly upbeat about the launch of this new varietal, Managing Director, Kapil Sekhri adds, “We are delighted to give Indian wine-loving consumers a new product from the Fratelli stable. We are constantly pushing the bar for excellence in wines and with our 15th varietal out now, I am certain that we will soon be the No.1 brand in the country.”

The Fratelli Sangiovese Bianco is fun, delicious and versatile. Try it!
   
Tasting Notes:
A first for any Indian wine brand, Fratelli unfolds the craftsmanship of Piero Masi, creator Fratelli Wines, with this offering.
Grown on sandy and rocky soils, the Sangiovese grapes are strategically planted to avoid overexposure to the sun. Such practice imparts delicate yet refined aromas of coconut and bougainvilleas. On the palate, hints of vanilla and violets along with a light body characterize this rare white wine. 

Paired Best With:
Floral and apple notes.
It’s acidic and fresh but has a smooth and creamy body.
In the Summer, it will taste great with grilled fish, seafood, chicken and greens or pasta salads.
In the Winter, it will taste amazing with a mixed green salad of romaine, arugula, herbs and gorgonzola cheese, as well as grilled fish, seafood and chicken.


Availability:
The Fratelli Sangiovese Bianco can be found on many fine dining wine lists and retail stores throughout the country.  To find a retail store near you, or to purchase the wine directly, visit www.fratelliwines.com.

MRP in Maharashtra: Rs. 695/-.
MRP in Delhi: Rs. 850/-.

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ABOUT FRATELLI WINES:
 
Fratelli which translates to ‘Brothers’ in Italian is an Indo-Italian venture intended to bring the best of wines to the country. Collaboration between three families - the Secci brothers from Italy, the Sekhri brothers from Delhi and the Mohite-Patil brothers from Akluj, the partnership intends to bring in Italian wine making tradition coupled with the favorable Indian cultivation terrains to the wine market.
 
Grown on a trench line of 330km with 350,000 samplings, the Fratelli Vineyards are planted with 12 different grape varieties on a combination of 240 acres of virgin land at Akluj spread over three sites – Motewadi, Nimgaon and Garwad. Using the best of the industry plant and machinery houses, the vineyards are equipped with 58 multi-capacity tanks imported from Velo, Italy. The winery also boasts of a fully equipped high-tech laboratory for testing at each and every stage of the production process from grapes to finished product. With yields per acre restricted to 1/4th of the industry average, the winery ensures that only the best grapes are harvested and the quality of wine held sacrosanct.
 
Fratelli has been lauded every year for their consistency, quality standards and excellence at the world’s most influential and comprehensive wine competition. This year Fratelli’s Chenin Blanc continued its success story at the IWC awards achieving another milestone – a Bronze Medal, after winning a commendation medal at the IWC 2010 and IWC 2011, making it the most awarded Indian Chenin Blanc.
 
Fratelli’s Chardonnay 2012 received a commended medal again this year, making it twice in a row. Fratelli’s Merlot 2012 and the premium SETTE 2009 also received a commended medal, making the Fratelli Merlot the first ever Indian merlot to be awarded at the IWC. The house of Fratelli has been steadily gaining international recognition and bringing Indian wines to the forefront.
 
Fratelli Wines after conducting exemplary business across the wine markets of Delhi, Maharashtra and Punjab, is now on a strategic expansion mode and is present in the wine markets of Goa, Pondicherry, Haryana, West Bengal and Kerala.
Globally we have started exports to the UK, Italy, Netherlands & Japan.
 
We feel proud in serving you the finest and the best Fratelli has to offer.
 
Hope our wines find the same recognition in your heart.
 
In the words of Piero Masi - “In wine there is truth, let the wine speak for itself”.