Launch of distinctive jewellery for women on

fourseven services private limited today announced the official launch of its fabulous online jewellery destination, The new private label, fourseven, offers distinctive, contemporary jewellery that is designed and hand crafted for women who ‘choose happy’. offers a breadth of designs in sterling silver, gold plating,  semi-precious stones and other materials, with price points ranging from Rs.500/- to Rs. 20,000/-. From gorgeous charms to dainty anklets, is a delight. The brand’s jewellery selection encompasses a blend of modern and traditional design to offer women versatile jewellery that complements their unique style palettes and works equally well with both western and Indian attire.

The name, fourseven, is a manifestation of the belief that centuries of external governance over India’s rich heritage culminated in 1947, with the resonance of a unified message ‘We are proud of who we are, let us flourish and shine on our own! fourseven believes that this spirit lives in every woman, who chooses its jewellery as a reflection of her own individuality, confidence and heritage.

The fourseven business philosophy is based on building customer trust through transparent business practices, excellent customer responsiveness, and high quality products. The company works to build environment friendly processes into its supply chain and also to work with women-centric NGOs where applicable.

fourseven designs and delivers beautiful jewellery that creates an emotional connection with the woman who chooses it, she will love it 20 years from now as much as she loves it today. Rebekkah Kumar, Founder and Director, fourseven, opines: "To me, jewellery is an expression of our style and our passions, and it can be fun and playful, earthy, spiritual, alluring, or even just simple and elegant. I believe that being YOU is always in, and our jewellery is a way for women to express their individuality and, therefore, choose happy.”

About fourseven:
fourseven is a private label jewellery brand that designs, manufactures and retails distinctive jewellery, available through both online and offline channels. offers a breadth of designs in sterling silver, in gold plating and in semi-precious stones and other materials. It celebrates the strength, beauty confidence and the individuality of every woman.

Join on

Twitter: @myfourseven
YouTube: foursevenIndia



Models n Trends is a state of the art modelling and fashion magazine. Models n Trends aims to successfully provide an integrated platform for the new and aspiring Indian models to make their dream of modelling, theatre, television and films come true. Models n Trends is not just another Indian Fashion Magazine and is not here for just gossips like some other fashion magazines in India. Models n Trends is here to promote and showcase the aspiring Indian models and fashion in India as a whole.