KOOVS.COM and Nikhil Chinapa host a secret Underground gig in Mumbai to celebrate their forthcoming fashion collaboration

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Posted in: Fashion n Modelling on Monday, 01 September 2014 06:43

Published on Monday, 01 September 2014 06:43

Written by Models n Trends

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KOOVS.COM and Nikhil Chinapa hosted an Underground gig at a secret venue in Mahalakshmi, to celebrate their forthcoming fashion collaboration.

The evening was a departure from the usual clubbing and party scene and echoed the theme of the KOOVSXNIKHIL collection, which in turn is inspired by cutting edge fashion and the Underground style, synonymous with EDM’s roots. It was a night dedicated to Underground, eclectic music reminiscent of the original parties in the 80’s, when the Underground scene was just emerging in the warehouses of Chicago and Detroit.

Headlining the evening was Nikhil Chinapa, one of the pioneer’s of India’s EDM scene. Supporting him on the turntables were DJ’s Nawed Khan A.K.A Browncoat and upcoming EDM star Abhimanyu Meer A.K.A Narcotic. 

Speaking about his set Nikhil Chinapa said, “ I was both excited and stressed to put out an exceptional performance tonight, as I knew that present in the audience were hundreds of tastemakers, who would immediately know if I were to mess up, the pressure made me bring my A game !”

Nawed Khan, playing as his alter ego Browncoat, put out a set with driving bass lines and infectious hooks while maintaining earthy analog sound-scapes making it perfect for the dance floor.

The Warm up set was by upcoming EDM artist Abhimanyu Meer A.K.A Narcotic, who was handpicked by Nikhil Chinapa as part of a nationwide talent hunt by NIKHILXKOOVS, aimed at giving a chance to rising Underground talent to be in the spotlight. The winner was chosen after much deliberation from seven shortlisted contestants, each of who submitted sets displaying an extremely evolved depth and understanding of Underground music.

“It’s still pretty surreal to me and I am unbelievably excited for this opportunity. Warming the decks for Nikhil Chinapa and Browncoat has been an absolute privilege”, said Abhimanyu Meer the winner of the DJ contest. 

Talking about the music he played, he added, “The set I played included diverse styles, deeper house and soul, space disco and techno, a little jazz and funk was created keeping in mind all groovy tunes meant for the early dance floor.”

The vibe of the evening was reflected perfectly in the choice of venue: a worn out industrial shed which was given a futuristic update to create a modern Underground space. Highlights included some spectacular scenography designed by visual artist VJ KayCee, featuring a 3D L.E.D cube structure that housed the D.J accompanied by some mind bending visuals projected on a giant L.E.D screen. The evening, hosted by KOOVS in association with Submerge, turned out to be a roaring success. Budweiser beer and Red Bull were the pouring partners and kept spirits high through the night while Absolut vodka was a favourite at the bar with the partygoers.  

Speaking on the occasion, Robert Bready, creative and retail director, KOOVS.COM said, “We are very excited to be involved with one of the key founding individuals in the EDM scene. KOOVS loves working with talented people in all creative professions and believes that our customers like this also. The underground music event is the perfect kick off for this collaboration, linking the worlds of fashion and music, which are both about generating energy and passion.”

Guests included key people in the Indian E.D.M scene, bloggers, fashion crowd and above all music lovers. Likes of Prateik Babbar, Diandra Soares, Karan Bhojwani, Shweta Salve, Manasi Scott, Nauheen Cyrusi, Archana Vijaya, Roma Narsahani, designer Nikhil Thampi, Ameet Gaur, DJ Whosane, Himarsha Venkatsamy, Gaurav Jay Gupta and many more beautiful people were present.

About NIKHILXKOOVS collection: Nikhil has collaborated with KOOVS.COM to create an exclusive men’s fashion range that debuts in early September 2014. Taking style cues from cutting edge fashion and the Underground style synonymous with EDM’s roots (and in many ways, it’s future); the resultant collection is infused with the spirit of dance music. Comprising 30 styles across ready to wear and accessories, the collection can be dressed up or down to suit the mood of the individual.

Speaking on the collaboration Nikhil Chinapa said, “I'm very pleased to see how this collaboration with the design team at Koovs has turned out. Music is without question, the most essential part of my life and the clothes we've put together are an extension of what I feel about this music I love.”

About KOOVS.COM

KOOVS.COM is a fashion e-tailer, dedicated to India and run by the former senior management of ASOS.com, out of London and Gurgaon. Lord Waheed Alli, Chairman at ASOS for over a decade is now Chairman at KOOVS.COM and has brought with him the former senior product and buying teams at ASOS.

Apart from our its own private label, which has gained massive fashion credibility, a bevy of the most covetable British and European high street brands are available exclusively in India, only on KOOVS. Some of the bold face names include Warehouse, Oasis, New Look etc.

The icing on the cake is the collaborations with global fashion names, such as Melissa Odabash and Patrick Cox and most recently Henry Holland.

The next and first ever celebrity collaboration is with Nikhil Chinapa launching September 2014.