HomeShop18 launches Shilpa Shetty Kundra range of sarees

Parent Category: News and Stories

Posted in: Fashion n Modelling on Monday, 06 October 2014 08:14

Published on Monday, 06 October 2014 08:14

Written by Models n Trends

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Adding to the festive cheer, HomeShop18 and popular Bollywood star and successful entrepreneur, Shilpa Shetty Kundra today joined hands to launch the SSK Line of designer sarees exclusively for HomeShop18 customers. For the first time ever, the icon of millions has launched her brand, SSK sarees. True to her style, the SSK collection reflects Shilpa Shetty Kundra’s elegant style.  The carefully crafted range will be available at an affordable range starting from Rs.1999/-, exclusively on HomeShop18- TV, web and mobile platform.

The SSK collection will add the desired style quotient to every special occasion with its embellishments of sequins, crystal work and zari embroidery and carefully chosen fabrics like chiffon and georgette.

Talking about the exclusive association, Sundeep Malhotra, Founder and CEO, HomeShop18 said “HomeShop18 has always been at the forefront of innovation and in a yet another first, we’re proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra. The exclusive SSK sarees offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionize designer-wear by making it accessible to women across India. HomeShop18 sees the collaboration as an opportunity to grow its already popular apparel category by over 50%.”

Speaking about the collection, Shilpa Shetty Kundra said, “The saree is one of the most popular and versatile attire, making you look glamorous and dignified at the same time. In this exclusive collaboration with HomeShop18, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing the richness. The biggest prerequisite being budget friendly.”

Sarees contribute to over 25% of the entire lifestyle range at HomeShop18. Increasingly we are noticing a trend that smaller cities like Dhanbad, Gulbarga, Gaya, Gorakhpur and many more, are displaying a huge appetite for premium apparel.  With increase in disposable income and media penetration, aspirations are rising. Consumers are demanding an exclusive range, although at affordable price point. To tap into this emerging consumer trend HomeShop18 has launched the SSK designer line by an icon, who has equal appeal amongst classes and the masses. HomeShop18 with its strong logistics and warehouse network and doorstep delivery to 3000 plus cities is all geared to bring in the Diwali cheer for our customers. The SSK line of eclectic collection of trendy designs and ethnic weaves is truly a must have. 

For more information:

Twitter hashtag: #ShilpaShettywithHS18

Twitter handle: https://twitter.com/homeshop18

Facebook: https://www.facebook.com/homeshop18

About HomeShop18:

HomeShop18 is India’s first comprehensive virtual retail business, selling credible brands to customers nationally, operating in a multimedia environment including Internet, TV and via mobile. As a pioneering player in the space, HomeShop18 changed the way Indians shop by launching India's first 24 hour Home Shopping TV channel in 2008.  In 2011, HomeShop18 commenced its e-commerce arm with HomeShop18.com. With the introduction of mobile shopping in 2013, Homeshop18 redefines the way consumers shop. Present over all virtual platforms of shopping, HomeShop18.com has emerged as one of the largest e-retailer in India.

Today, HomeShop18 reaches a strong loyal customer base with an impressive portfolio of over 14 million SKU's across multiple categories and a logistical reach of over 3000 locations across India. HomeShop18 offers a complete product range across all major categories; including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids’ gear, books and many more.

HomeShop18 offers free shipping and cash-on-delivery. HomeShop18 TV channel is available to all cable operators & leading DTH players: Tata Sky 135, Dish TV- channel no 122, Reliance- channel no 219, Videocon- channel no 137, Airtel- channel no 112. For details on HomeShop18 shows and its various products, customers can call 1800-1800-918 or they can log on to Homeshop18.com and check exciting offers.

For more, check out Homeshop18.com or download the app on your android or iOS device.