Brand Factory unleashes its ethnic wear collection

Parent Category: News and Stories

Posted in: Fashion n Modelling on Friday, 14 November 2014 09:44

Published on Friday, 14 November 2014 09:44

Written by Models n Trends

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For women who appreciate ethnic drapes, indigenous prints and global brands, Brand factory introduces a never before Ethnic Wear Festival, showcasing a wide range of enthralling ethnic apparels and accessories. The festival has on offer; an eclectic range of over 2.5 lac garments of women’s wear available at all Brand Factory outlets. Homegrown sensibilities married with contemporary silhouettes, Brand Factory’s ethnic wear collection comprises some stunning outfits, which adds the edgy touch to the classic ensemble.

Ethnic wear range includes vibrant oranges, gold’s and reds, with an offbeat black playing the muse. The focus is on vibrant range of kurtis, leggings, salwar suits with classy handbags, footwear and eclectic accessories, adding to the panache. With 25 renowned brands in foray, the festival is on from 15th to 30th November 2014. Brands like W, Aurelia, Aakriti, Mor-Pankh, Srishti, Folklore, Vishudh, 18 Fire are participating, to mention a few.

Speaking about the festival, Roch D’souza, Marketing Head, Brand Factory said, “Ethnic wear is always associated with elegance, grace and poise. Keeping pace with the sentiments, we have on offer wide of range of ethnic apparels across several brands to suit every woman’s taste and choice. Women in India are aware of global fashion trends. With more than 200 options to choose from, I am sure this Ethnic Wear Festival will make its mark. For all those who are fashionable but value conscious Brand Factory has plenty to offer.”

About Brand Factory:

Brand Factory, a Future Group concept, is a large discount retail chain, revolutionising discount shopping by offering the best Indian and International brands at smart prices. Brand Factory promises its customers that, discount shopping is not about a seconds’ experience, it’s not about a garage sale environment, and it’s not about buying cheap; it’s all about an amazing experience of ‘Buying Smart’. The endeavor behind Brand Factory is to raise the bar of experiences when it comes to ‘Brand + Bargain Shopping’. The emphasis at Brand Factory is to offer customers the widest range of brands and categories possible at absolutely great prices in an ambience that befits the brand. The stores offer a wide range of products including apparels for men and women, infant wear, accessories, cosmetics, footwear, sportswear, luggage, home linen and much more. Brand Factory hosts several Indian and International fashion brands like Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Phillip, Allen Solly, Reid & Taylor, and Gini&Jony amongst others.