Pia launches her SS’15 collection and Campari launches its 2015 calendar

Parent Category: News and Stories

Posted in: Entertainment on Tuesday, 16 December 2014 10:43

Campari® delighted guests on a Sunday afternoon with the India launch of the international Campari calendar along with the unveiling of Pia Pauro's Spring Summer 2015 collection. 

‘Uniqueness, Passion, Internationality’, the three words that symbolise the Italian aperitif, Campari, are also a perfect way to describe resort wear designer Pia Pauro's  latest Italian collection which is inspired by the islands of Italy. Commented Brad Timbrell, Regional Director Asia, Campari Asia Pacific, "We are delighted to tie-up with Pia Pauro whose beautiful and creative Italian collection complements the Italian lifestyle that Campari is famous for.  We are also happy to unveil the exclusive and global Campari calendar in India for our friends of Campari. " 

Pia Pauro, who is internationally known for her resort wear previewed her Spring Summer 2015 collection, Panarea. Printed silks and hand-embroidered tunics, dresses, kaftans and accessories were showcased by top models in a garden setting. Said Pia, "Italy for me is one of the most romantic places in the world. The sky and sea merge into one in a vivid range of blue hues. The Italian lifestyle of Campari cocktails, sumptuous food and a relaxed way of life inspired me to design a collection which depicts the color and passion of Italy". 

Guests including, Pia Singh & Timmy Sarna, Ayesha Thapar, RohitBal, AD Singh, Malini&BinaRamani, GautamKalra, Archana Vijay, Ameeta Seth, DeepaSama amongst others, were seen enjoying Campari cocktails and the exquisite clothes designed by PiaPauro.

This year’s iconic Campari Calendar, entitled ‘Mythology Mixology', which stars the beautiful French born actress Eva Green, is the 16th edition in the collection and is dedicated to celebrating Campari’s unique and intriguing history and the intrinsic stories linked to twelve of its best-loved classic cocktails. The dreamlike imagery imaginatively depicts the beautiful and little-known anecdotes, tales and curiosities behind each iconic recipe. 

From the classic Negroni cocktail, created by Count Camillo Negroni himself in 1919, to the modern Campari Orange Passion, a contemporary spin on the classic Campari Orange, the Calendar explores and celebrates the recipes that have stood the test of time and are still adored in today’s modern world. The Campari Calendar, of which only 9,999 copies are printed, and is not retailed anywhere, is gifted to friends of Campari. 

Aspri Spirits is the official channel partner for Gruppo Campari in India and Nepal.

About Campari: Campari is a contemporary and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and is the base for some of the most famous cocktails around the world. Campari is an alcoholic spirit obtained from the infusion of bitter herbs, aromatic plants and fruit in alcohol and water. With its vibrant red colour, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These are the values that have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence. 

About Pia Pauro: Pia Pauro, a nomad herself, has spent most of her life living all around the world. Her impeccable sense of design is borne from her travels and experiences and is reflected in her unpredictable personal style, wardrobe and personality. Pia established her label 'Pia Pauro' after graduating from the prestigious London College of Fashion and working in London with various high street brands. The Pia Pauro Label displays a multitude of moods. The inspiration is the boundless aesthetics that this universe has to offer in the realm of art & culture, architecture, music and spirituality. Eclectic resort wear, which is nomadic bohemian, the Pia Pauro label takes you from one adventure to the next within each garment. 

About Gruppo Campari: Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants an 3 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/ . 

About Aspri Spirits: Aspri Spirits, one of the leading distributors of premium wines, spirits and beer in the country was established in 2004. The company is promoted by two of the industry’s finest professionals Jackie Matai, a seasoned entrepreneur and Arun Kumar, an experienced industry professional who has been associated with several global brands and headed renowned multinationals companies in the Asian region. They have ensured clear focus and strengthened Aspri’s vision to emerge as a top player in the wine and beverages segment. Aspri Spirits with its headquarters in Mumbai and branches in Delhi, Bangalore and Hyderabad along with 7 representative offices in the country is a leading player in the international wine, beer and spirits business in India. Aspri’s belief of building brands lies in developing markets together with its principals through teamwork, identifying new opportunities and insights into changing market trends and preferences.