KavitaBhartia launched Ogaan in November 1989, marking an evolution in Indian haute couture. The label showcases the riches and traditions of Indian Couture. The main markets that the label caters to are India, France, Spain and Middle East. The brand is a unique amalgamation of traditional Indian craftsmanship techniques with innovative western silhouettes to create a look that is enigmatic and distinctive.

The SS’13 collection 'Folklore Saga' is steeped in with references from Eastern European countries and legendary artist Matisse. The theme has the fluid ease of the epoch garments through fabrics like chiffon, organza and silk lycra.

Fashion to her is, “A blend of Indian elegance and international trends creating a global identity.”