Dev r Nil hints at the slight Bengali origin of the label, ‘r’ stands for ‘and’ in Bengali while Dev and Nil being the main protagonists for this label.

The brand stands for contemporary, quirky, quality yet a certain amount of timelessness in their appeal. The main markets the label caters to are pret, diffusion and couture in India and UAE.

Their SS 13 collection has a happy and somber, floating yet lost mood. It’s a collection where one’s soul is searching for identity in the crowd, heartbroken yet happy. Ba-ba black sheep, finger prints, broken wires and graphic roses are the primary prints along with our self-developed weave.

Fashion to them is, “Finding fashion in everyday objects; simple yet thoughtful; Classic and timeless; delicate and layered; style not to overpower but to compliment.”