Anupama designs for the woman who is fearlessly open-minded, embracing the modern along with the ancient, balancing pro-earth choices with technology.

The main focus of the brand is on making a woman feel at ease with her body and help her achieve all her goals in life. She believes fashion and style are synonymous with freedom and revolution. The main markets the label caters to are India, Australia, USA, UK, Japan and UAE.

Her SS 13 collection is titled ‘The Nile and the Kalinga’. The collection consists of fluid tunics and dresses of various lengths worn with divided skirts, many types of Asian trousers and shorts.

Fashion to her is, “Ethereal yet earthy.”