Ritesh Kumar’s work is underlined by out of the box thought process, unconventional materials and methods, which lead to innovative outcomes.

The main markets his label caters to are India, Sri Lanka, Malaysia, Singapore, Kuwait, Saudi Arabia, Canada and Europe. The designer likes to synthesize primordial and progressive for a fine balance. His SS 13 collection is based on intuitive design process, which mixes bio-degradable and man made materials for graphic summer looks.

Fashion to him is, “Understated avant-garde for a fashion forward and progressive clientele.”